Development of the Property Marketing Strategy; Case Study at Risma Jihan Akbar Housing Developer, Bekasi - West Java
Bekasi is one of the buffer zones that has a fairly high population density, population density will be followed by high demand for property / houses. Based on this background, the research aims to develop a property marketing strategy with a case study on Risma Jihan Akbar (RJA). Mix method was use...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Fundatiei Romania de Maine
2019-04-01
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| Series: | Journal of Economic Development, Environment and People |
| Subjects: | |
| Online Access: | http://ojs.spiruharet.ro/index.php/jedep/article/view/618 |
| _version_ | 1818574958110965760 |
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| author | Dina Kurnia SARI Dhian Tyas UNTARI M Fadhli NURSAL |
| author_facet | Dina Kurnia SARI Dhian Tyas UNTARI M Fadhli NURSAL |
| author_sort | Dina Kurnia SARI |
| collection | DOAJ |
| description | Bekasi is one of the buffer zones that has a fairly high population density, population density will be followed by high demand for property / houses. Based on this background, the research aims to develop a property marketing strategy with a case study on Risma Jihan Akbar (RJA). Mix method was used in this study, by involving consumers and management of RJA as respondents. Processing data using the EFAS/IFAS and Grand Strategy Matrix. The results of the study show that RJA is currently quite good in its marketing strategy, however, the very narrow segmentation causes RJA to be less well known to the public. |
| first_indexed | 2024-12-15T00:33:36Z |
| format | Article |
| id | doaj.art-6a86024a504b46d19b78f27fe8a0a2dc |
| institution | Directory Open Access Journal |
| issn | 2285-3642 |
| language | English |
| last_indexed | 2024-12-15T00:33:36Z |
| publishDate | 2019-04-01 |
| publisher | Editura Fundatiei Romania de Maine |
| record_format | Article |
| series | Journal of Economic Development, Environment and People |
| spelling | doaj.art-6a86024a504b46d19b78f27fe8a0a2dc2022-12-21T22:41:53ZengEditura Fundatiei Romania de MaineJournal of Economic Development, Environment and People2285-36422019-04-018261310.26458/jedep.v8i2.618541Development of the Property Marketing Strategy; Case Study at Risma Jihan Akbar Housing Developer, Bekasi - West JavaDina Kurnia SARI0Dhian Tyas UNTARI1M Fadhli NURSAL2Universitas Bhayangakara Jakarta RayaBhayangkara Jakarta Raya UniversityUniversitas Bhayangkara Jakarta RayaBekasi is one of the buffer zones that has a fairly high population density, population density will be followed by high demand for property / houses. Based on this background, the research aims to develop a property marketing strategy with a case study on Risma Jihan Akbar (RJA). Mix method was used in this study, by involving consumers and management of RJA as respondents. Processing data using the EFAS/IFAS and Grand Strategy Matrix. The results of the study show that RJA is currently quite good in its marketing strategy, however, the very narrow segmentation causes RJA to be less well known to the public.http://ojs.spiruharet.ro/index.php/jedep/article/view/618Property Sector, Housing, Bekasi, West Java |
| spellingShingle | Dina Kurnia SARI Dhian Tyas UNTARI M Fadhli NURSAL Development of the Property Marketing Strategy; Case Study at Risma Jihan Akbar Housing Developer, Bekasi - West Java Journal of Economic Development, Environment and People Property Sector, Housing, Bekasi, West Java |
| title | Development of the Property Marketing Strategy; Case Study at Risma Jihan Akbar Housing Developer, Bekasi - West Java |
| title_full | Development of the Property Marketing Strategy; Case Study at Risma Jihan Akbar Housing Developer, Bekasi - West Java |
| title_fullStr | Development of the Property Marketing Strategy; Case Study at Risma Jihan Akbar Housing Developer, Bekasi - West Java |
| title_full_unstemmed | Development of the Property Marketing Strategy; Case Study at Risma Jihan Akbar Housing Developer, Bekasi - West Java |
| title_short | Development of the Property Marketing Strategy; Case Study at Risma Jihan Akbar Housing Developer, Bekasi - West Java |
| title_sort | development of the property marketing strategy case study at risma jihan akbar housing developer bekasi west java |
| topic | Property Sector, Housing, Bekasi, West Java |
| url | http://ojs.spiruharet.ro/index.php/jedep/article/view/618 |
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