Techniques from Magic Applied to Design (TMAD)
Understanding human perception empirically ‒ to the point of being able to manipulate it ‒ allows magicians to perform illusions that appear to be supernatural. This knowledge about perception is useful for our discipline, as shown by the findings of the project Techniques from Magic Applied to Des...
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| Format: | Article |
| Language: | English |
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Pontificia Universidad Católica de Chile
2019-01-01
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| Series: | Diseña |
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| Online Access: | https://teologiayvida.uc.cl/index.php/Disena/article/view/167 |
| _version_ | 1797326374156894208 |
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| author | Felipe Vilches Ivelić |
| author_facet | Felipe Vilches Ivelić |
| author_sort | Felipe Vilches Ivelić |
| collection | DOAJ |
| description |
Understanding human perception empirically ‒ to the point of being able to manipulate it ‒ allows magicians to perform illusions that appear to be supernatural. This knowledge about perception is useful for our discipline, as shown by the findings of the project Techniques from Magic Applied to Design (TMAD). By studying different techniques used by magicians, this article proposes a new approach to unveil the cognitive processes of people, enriching project methodology in areas such as interaction design, service design and information design. Informing the action, one of the techniques developed, is discussed in depth. By analyzing one type of magical illusion, this technique allows for the natural incorporation of elements into the flow of people’s experience without drawing attention to them.
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| first_indexed | 2024-03-08T06:22:19Z |
| format | Article |
| id | doaj.art-6a9f155e01bd494bbdbca777a4ed0bbb |
| institution | Directory Open Access Journal |
| issn | 0718-8447 2452-4298 |
| language | English |
| last_indexed | 2024-03-08T06:22:19Z |
| publishDate | 2019-01-01 |
| publisher | Pontificia Universidad Católica de Chile |
| record_format | Article |
| series | Diseña |
| spelling | doaj.art-6a9f155e01bd494bbdbca777a4ed0bbb2024-02-03T21:30:46ZengPontificia Universidad Católica de ChileDiseña0718-84472452-42982019-01-0114Techniques from Magic Applied to Design (TMAD)Felipe Vilches Ivelić0Pontificia Universidad Católica de Chile Understanding human perception empirically ‒ to the point of being able to manipulate it ‒ allows magicians to perform illusions that appear to be supernatural. This knowledge about perception is useful for our discipline, as shown by the findings of the project Techniques from Magic Applied to Design (TMAD). By studying different techniques used by magicians, this article proposes a new approach to unveil the cognitive processes of people, enriching project methodology in areas such as interaction design, service design and information design. Informing the action, one of the techniques developed, is discussed in depth. By analyzing one type of magical illusion, this technique allows for the natural incorporation of elements into the flow of people’s experience without drawing attention to them. https://teologiayvida.uc.cl/index.php/Disena/article/view/167Cognitive DesignMagicAttentionPerceptionMisdirectionAttention Management |
| spellingShingle | Felipe Vilches Ivelić Techniques from Magic Applied to Design (TMAD) Diseña Cognitive Design Magic Attention Perception Misdirection Attention Management |
| title | Techniques from Magic Applied to Design (TMAD) |
| title_full | Techniques from Magic Applied to Design (TMAD) |
| title_fullStr | Techniques from Magic Applied to Design (TMAD) |
| title_full_unstemmed | Techniques from Magic Applied to Design (TMAD) |
| title_short | Techniques from Magic Applied to Design (TMAD) |
| title_sort | techniques from magic applied to design tmad |
| topic | Cognitive Design Magic Attention Perception Misdirection Attention Management |
| url | https://teologiayvida.uc.cl/index.php/Disena/article/view/167 |
| work_keys_str_mv | AT felipevilchesivelic techniquesfrommagicappliedtodesigntmad |