Measuring the Role of Trust in M-Commerce Acceptance: An Empirical Analysis in Context of Pakistan

Measuring the Role of Trust in M-Commerce Acceptance: An Empirical Analysis in Context of Pakistan

Bibliographic Details
Main Authors:	MUHAMMAD MALOOK RIND, IMRAN ALI QURESHI, ABDUL QADIR ANSARI
Format:	Article
Language:	English
Published:	Mehran University of Engineering and Technology 2017-04-01
Series:	Mehran University Research Journal of Engineering and Technology
Subjects:	Mobile Commerce Pakistan Technology Acceptance Model Perceived Usefulness, Perceived Ease of Use Trust
Online Access:	http://publications.muet.edu.pk/research_papers/pdf/pdf1491.pdf

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