The Effect of Digital Literature, Entrepreneurship Literature, and Entrepreneurship Behavior on Marketing Performance of Traditional Market Traders in Dinoyo Malang (Case Study of Traders on Malang Online Platform)

The Effect of Digital Literature, Entrepreneurship Literature, and Entrepreneurship Behavior on Marketing Performance of Traditional Market Traders in Dinoyo Malang (Case Study of Traders on Malang Online Platform)

This study aims to determine whether there is a direct and indirect influence between Digital Literacy, Entrepreneurial Literacy on Marketing Performance, and Entrepreneurial Behavior in the Dinoyo traditional market. This study uses a discrete/normal quantitative approach, that is, this data is ob...

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Bibliographic Details
Main Authors: Septia Anggi Saputri, Agung Winarno, Wening Patmi Rahayu
Format: Article
Language:English
Published: CV. AFDIFAL MAJU BERKAH 2022-10-01
Series:International Journal of Humanities Education and Social Sciences
Subjects:
Digital Literacy, Entrepreneurship Literacy, Entrepreneurial Behavior, Marketing Performance
Online Access:https://ijhess.com/index.php/ijhess/article/view/249

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