REGIONAL TOURISM AS A TOOL OF TERRITORY DEVELOPMENT
Purpose: to justify a role of regional tourism as instrument of development of the territory. Methods: abstract and logical method. Results: The analysis showed that when planning development of tourism of the region the accent from purely economic approach (from a line item of the enterprises and s...
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| Format: | Article |
| Language: | English |
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Tatar Educational Center “Taglimat” Ltd.
2013-06-01
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| Series: | Russian Journal of Economics and Law |
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| Online Access: | https://www.rusjel.ru/jour/article/view/1194 |
| Summary: | Purpose: to justify a role of regional tourism as instrument of development of the territory. Methods: abstract and logical method. Results: The analysis showed that when planning development of tourism of the region the accent from purely economic approach (from a line item of the enterprises and stakeholders) needs to be offset towards marketing, i.e. oriented on tourists and travelers who appear as customers of a regional tourist's product and a source of monetary arrivals. Proceeding from it, the model of regional tourism was created. Scientific novelty: the model of a tourist cluster of the region and model of regional tourism are developed. Practical novelty: in opportunity to optimize development of programs of development and tourism planning in regions of Russia. |
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| ISSN: | 2782-2923 |