Increasing health facility childbirth in Ghana: the role of network and community norms

Abstract Background Reducing pregnancy-related deaths in Sub-Saharan Africa through increases in health facility births may be achieved by promoting community norms and network norms favoring health facility births. However, the process of how both norms shift attitudes and actions towards facility...

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Main Authors: Leslie E. Cofie, Clare Barrington, Kersten Cope, Catherine E. LePrevost, Kavita Singh
Format: Article
Language:English
Published: BMC 2023-04-01
Series:BMC Pregnancy and Childbirth
Subjects:
Online Access:https://doi.org/10.1186/s12884-023-05513-9
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author Leslie E. Cofie
Clare Barrington
Kersten Cope
Catherine E. LePrevost
Kavita Singh
author_facet Leslie E. Cofie
Clare Barrington
Kersten Cope
Catherine E. LePrevost
Kavita Singh
author_sort Leslie E. Cofie
collection DOAJ
description Abstract Background Reducing pregnancy-related deaths in Sub-Saharan Africa through increases in health facility births may be achieved by promoting community norms and network norms favoring health facility births. However, the process of how both norms shift attitudes and actions towards facility delivery is little studied. We examined the association of network and community norms with facility birth, following a quality improvement intervention to improve facility births in Ghana. Methods A 2015 mixed methods evaluation of a Maternal and Newborn Health Referral (MNHR) project in Ghana included a cross-sectional survey of women (N = 508), aged 15–49 years; in-depth interviews (IDIs) with mothers (n = 40), husbands (n = 20) and healthcare improvement collaborative leaders (n = 8); and focus group discussions (FGDs) with mothers-in-law (n = 4) and collaborative members (n = 7). Multivariable logistic regression was used to examine the association of network and community norms with facility birth. Thematic analysis of the qualitative data was conducted to explain this relationship. Results The network norm of perceived family approval of facility delivery (AOR: 5.54, CI: 1.65–18.57) and the community norm of perceived number of women in the community that deliver in a facility (AOR: 3.00, CI: 1.66–5.43) were independently associated with facility delivery. In qualitative IDIs and FGDs both norms were also collectively perceived as influencing facility delivery. However, network norms were more influential in women’s utilization of facility-based pregnancy-related care. Healthcare improvement collaboratives were important in swaying both network and community norms toward facility-based delivery by offering pregnancy-related health information, antenatal care, and support for facility delivery. Conclusion Quality improvement initiatives impact both community and network norms. To be most impactful in advancing facility-based pregnancy-related care, these initiatives should focus on highlighting the shifting trend toward facility delivery in rural communicates and promoting support for facility delivery among women’s personal networks.
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spelling doaj.art-6ae27c1a4f1f45c896d78a8ceb7785702023-04-23T11:31:00ZengBMCBMC Pregnancy and Childbirth1471-23932023-04-0123111010.1186/s12884-023-05513-9Increasing health facility childbirth in Ghana: the role of network and community normsLeslie E. Cofie0Clare Barrington1Kersten Cope2Catherine E. LePrevost3Kavita Singh4Department of Health Education and Promotion, East Carolina UniversityDepartment of Health Behavior, Gillings School of Global Public Health, University of North CarolinaUniversity of South Carolina, Health Promotion, Education, and BehaviorDepartment of Applied Ecology, North Carolina State UniversityCarolina Population Center, University of North CarolinaAbstract Background Reducing pregnancy-related deaths in Sub-Saharan Africa through increases in health facility births may be achieved by promoting community norms and network norms favoring health facility births. However, the process of how both norms shift attitudes and actions towards facility delivery is little studied. We examined the association of network and community norms with facility birth, following a quality improvement intervention to improve facility births in Ghana. Methods A 2015 mixed methods evaluation of a Maternal and Newborn Health Referral (MNHR) project in Ghana included a cross-sectional survey of women (N = 508), aged 15–49 years; in-depth interviews (IDIs) with mothers (n = 40), husbands (n = 20) and healthcare improvement collaborative leaders (n = 8); and focus group discussions (FGDs) with mothers-in-law (n = 4) and collaborative members (n = 7). Multivariable logistic regression was used to examine the association of network and community norms with facility birth. Thematic analysis of the qualitative data was conducted to explain this relationship. Results The network norm of perceived family approval of facility delivery (AOR: 5.54, CI: 1.65–18.57) and the community norm of perceived number of women in the community that deliver in a facility (AOR: 3.00, CI: 1.66–5.43) were independently associated with facility delivery. In qualitative IDIs and FGDs both norms were also collectively perceived as influencing facility delivery. However, network norms were more influential in women’s utilization of facility-based pregnancy-related care. Healthcare improvement collaboratives were important in swaying both network and community norms toward facility-based delivery by offering pregnancy-related health information, antenatal care, and support for facility delivery. Conclusion Quality improvement initiatives impact both community and network norms. To be most impactful in advancing facility-based pregnancy-related care, these initiatives should focus on highlighting the shifting trend toward facility delivery in rural communicates and promoting support for facility delivery among women’s personal networks.https://doi.org/10.1186/s12884-023-05513-9Maternal healthSocial normsCommunity normsNetwork normsHealth facility birth
spellingShingle Leslie E. Cofie
Clare Barrington
Kersten Cope
Catherine E. LePrevost
Kavita Singh
Increasing health facility childbirth in Ghana: the role of network and community norms
BMC Pregnancy and Childbirth
Maternal health
Social norms
Community norms
Network norms
Health facility birth
title Increasing health facility childbirth in Ghana: the role of network and community norms
title_full Increasing health facility childbirth in Ghana: the role of network and community norms
title_fullStr Increasing health facility childbirth in Ghana: the role of network and community norms
title_full_unstemmed Increasing health facility childbirth in Ghana: the role of network and community norms
title_short Increasing health facility childbirth in Ghana: the role of network and community norms
title_sort increasing health facility childbirth in ghana the role of network and community norms
topic Maternal health
Social norms
Community norms
Network norms
Health facility birth
url https://doi.org/10.1186/s12884-023-05513-9
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AT catherineeleprevost increasinghealthfacilitychildbirthinghanatheroleofnetworkandcommunitynorms
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