Cities in Competition: Is There a Link between Entrepreneurship and Development?
Cities operate in a competitive social environment requiring local authorities to adopt marketing strategies with significant economic ratings. City marketing that is related to the meaning of a city’s name encourages activities in the city or region. The present study adopted a quantitative survey...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-11-01
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| Series: | World |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-4060/3/4/51 |
| _version_ | 1797454903642161152 |
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| author | Zacharias Papanikolaou Fani Kefala Christos Karelakis George Theodosiou Apostolos Goulas |
| author_facet | Zacharias Papanikolaou Fani Kefala Christos Karelakis George Theodosiou Apostolos Goulas |
| author_sort | Zacharias Papanikolaou |
| collection | DOAJ |
| description | Cities operate in a competitive social environment requiring local authorities to adopt marketing strategies with significant economic ratings. City marketing that is related to the meaning of a city’s name encourages activities in the city or region. The present study adopted a quantitative survey on a sample of 152 employees in companies to explore how important marketing is perceived for a city’s development. The research was done in Trikala, a city in Greece. The key conclusion was that the more critical the participants consider the interventions in the city’s natural environment, the more they believe that the city can benefit from corporate sponsorships. Subsequently, it appeared that the more they support the interventions in the structured environment of the city, the less they consider that corporate sponsorships can benefit it. It was explained that structured interventions usually involve very high investments that require funding from the central government, as sponsorships are not enough. The most substantial positive relationship was found between the importance of interventions in employment, entrepreneurship and tourism, and the importance of business sponsorships. |
| first_indexed | 2024-03-09T15:43:50Z |
| format | Article |
| id | doaj.art-6aebc9624f904f09bc5a11fd99bc9b3b |
| institution | Directory Open Access Journal |
| issn | 2673-4060 |
| language | English |
| last_indexed | 2024-03-09T15:43:50Z |
| publishDate | 2022-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | World |
| spelling | doaj.art-6aebc9624f904f09bc5a11fd99bc9b3b2023-11-24T18:44:29ZengMDPI AGWorld2673-40602022-11-013491392710.3390/world3040051Cities in Competition: Is There a Link between Entrepreneurship and Development?Zacharias Papanikolaou0Fani Kefala1Christos Karelakis2George Theodosiou3Apostolos Goulas4Department of Agricultural Development, Democritus University of Thrace, 68200 Orestiada, GreeceDepartment of Business Administration, University of Thessaly, 41500 Larissa, GreeceDepartment of Agricultural Development, Democritus University of Thrace, 68200 Orestiada, GreeceDepartment of Business Administration, University of Thessaly, 41500 Larissa, GreeceDepartment of Planning and Regional Development, University of Thessaly, 38221 Volos, GreeceCities operate in a competitive social environment requiring local authorities to adopt marketing strategies with significant economic ratings. City marketing that is related to the meaning of a city’s name encourages activities in the city or region. The present study adopted a quantitative survey on a sample of 152 employees in companies to explore how important marketing is perceived for a city’s development. The research was done in Trikala, a city in Greece. The key conclusion was that the more critical the participants consider the interventions in the city’s natural environment, the more they believe that the city can benefit from corporate sponsorships. Subsequently, it appeared that the more they support the interventions in the structured environment of the city, the less they consider that corporate sponsorships can benefit it. It was explained that structured interventions usually involve very high investments that require funding from the central government, as sponsorships are not enough. The most substantial positive relationship was found between the importance of interventions in employment, entrepreneurship and tourism, and the importance of business sponsorships.https://www.mdpi.com/2673-4060/3/4/51city marketingurban marketingcity brand nameterritorial marketing |
| spellingShingle | Zacharias Papanikolaou Fani Kefala Christos Karelakis George Theodosiou Apostolos Goulas Cities in Competition: Is There a Link between Entrepreneurship and Development? World city marketing urban marketing city brand name territorial marketing |
| title | Cities in Competition: Is There a Link between Entrepreneurship and Development? |
| title_full | Cities in Competition: Is There a Link between Entrepreneurship and Development? |
| title_fullStr | Cities in Competition: Is There a Link between Entrepreneurship and Development? |
| title_full_unstemmed | Cities in Competition: Is There a Link between Entrepreneurship and Development? |
| title_short | Cities in Competition: Is There a Link between Entrepreneurship and Development? |
| title_sort | cities in competition is there a link between entrepreneurship and development |
| topic | city marketing urban marketing city brand name territorial marketing |
| url | https://www.mdpi.com/2673-4060/3/4/51 |
| work_keys_str_mv | AT zachariaspapanikolaou citiesincompetitionistherealinkbetweenentrepreneurshipanddevelopment AT fanikefala citiesincompetitionistherealinkbetweenentrepreneurshipanddevelopment AT christoskarelakis citiesincompetitionistherealinkbetweenentrepreneurshipanddevelopment AT georgetheodosiou citiesincompetitionistherealinkbetweenentrepreneurshipanddevelopment AT apostolosgoulas citiesincompetitionistherealinkbetweenentrepreneurshipanddevelopment |