Experiencing Television Fandom: Notes on the Tension Between Singularization and Massification in Brazil1
This paper examines the way fandom is experienced in Brazil. The analysis is based on fan discourse as it appears in letters sent to actors and actresses who work at Rede Globo de Televisão, the major Brazilian TV network, situated at Rio de Janeiro. The analysis proceeds along two axes: the attempt...
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| Format: | Article |
| Language: | English |
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University of Westminster Press
2017-06-01
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| Series: | Westminster Papers in Communication and Culture |
| Subjects: | |
| Online Access: | https://www.westminsterpapers.org/article/id/33/ |
| _version_ | 1818901361521065984 |
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| author | Tarik Sabry |
| author_facet | Tarik Sabry |
| author_sort | Tarik Sabry |
| collection | DOAJ |
| description | This paper examines the way fandom is experienced in Brazil. The analysis is based on fan discourse as it appears in letters sent to actors and actresses who work at Rede Globo de Televisão, the major Brazilian TV network, situated at Rio de Janeiro. The analysis proceeds along two axes: the attempts made by fans to distinguish themselves among the crowd and the frequent use of romantic discourse to express their feelings for their idols. Both issues are understood as ‘singularization strategies’, whose recurrence creates a paradox: it is precisely the effort to distinguish themselves that makes the fans alike. This paradox is used as a way to discuss how the tension between singularization and massification is experienced in Brazil, contributing to the understanding of how one of the main trends of Western modern life appears in South America's largest country. |
| first_indexed | 2024-12-19T20:18:32Z |
| format | Article |
| id | doaj.art-6aef8e7a21f94ba097372329384f4430 |
| institution | Directory Open Access Journal |
| issn | 1744-6716 |
| language | English |
| last_indexed | 2024-12-19T20:18:32Z |
| publishDate | 2017-06-01 |
| publisher | University of Westminster Press |
| record_format | Article |
| series | Westminster Papers in Communication and Culture |
| spelling | doaj.art-6aef8e7a21f94ba097372329384f44302022-12-21T20:07:05ZengUniversity of Westminster PressWestminster Papers in Communication and Culture1744-67162017-06-012210.16997/wpcc.30Experiencing Television Fandom: Notes on the Tension Between Singularization and Massification in Brazil1Tarik Sabry0Communication and Media Research Institute University of WestminsterThis paper examines the way fandom is experienced in Brazil. The analysis is based on fan discourse as it appears in letters sent to actors and actresses who work at Rede Globo de Televisão, the major Brazilian TV network, situated at Rio de Janeiro. The analysis proceeds along two axes: the attempts made by fans to distinguish themselves among the crowd and the frequent use of romantic discourse to express their feelings for their idols. Both issues are understood as ‘singularization strategies’, whose recurrence creates a paradox: it is precisely the effort to distinguish themselves that makes the fans alike. This paradox is used as a way to discuss how the tension between singularization and massification is experienced in Brazil, contributing to the understanding of how one of the main trends of Western modern life appears in South America's largest country.https://www.westminsterpapers.org/article/id/33/Brazilian culturemodernityFandom |
| spellingShingle | Tarik Sabry Experiencing Television Fandom: Notes on the Tension Between Singularization and Massification in Brazil1 Westminster Papers in Communication and Culture Brazilian culture modernity Fandom |
| title | Experiencing Television Fandom: Notes on the Tension Between Singularization and Massification in Brazil1 |
| title_full | Experiencing Television Fandom: Notes on the Tension Between Singularization and Massification in Brazil1 |
| title_fullStr | Experiencing Television Fandom: Notes on the Tension Between Singularization and Massification in Brazil1 |
| title_full_unstemmed | Experiencing Television Fandom: Notes on the Tension Between Singularization and Massification in Brazil1 |
| title_short | Experiencing Television Fandom: Notes on the Tension Between Singularization and Massification in Brazil1 |
| title_sort | experiencing television fandom notes on the tension between singularization and massification in brazil1 |
| topic | Brazilian culture modernity Fandom |
| url | https://www.westminsterpapers.org/article/id/33/ |
| work_keys_str_mv | AT tariksabry experiencingtelevisionfandomnotesonthetensionbetweensingularizationandmassificationinbrazil1 |