Understanding the Exploitation Plan and Business Model in EU-funded Research Projects by Applying the Business Model Canvas Approach in Public Space
European Commission has obliged Horizon 2020 and Horizon Europe beneficiaries to specify the dissemination and exploitation of their funded activities’ outcomes. In this way, research results can be extended to benefit the wider society. However, beneficiaries have difficulties meeting these goals d...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Architecture, University of Zagreb
2023-01-01
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| Series: | Prostor |
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| Online Access: | https://hrcak.srce.hr/file/439775 |
| _version_ | 1797206448378216448 |
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| author | Vita Žlender Ina Šuklje Erjavec |
| author_facet | Vita Žlender Ina Šuklje Erjavec |
| author_sort | Vita Žlender |
| collection | DOAJ |
| description | European Commission has obliged Horizon 2020 and Horizon Europe beneficiaries to specify the dissemination and exploitation of their funded activities’ outcomes. In this way, research results can be extended to benefit the wider society. However, beneficiaries have difficulties meeting these goals due to the overlap between dissemination and exploitation and the uncertainty of how to translate research activities and outputs into socio-economic benefits for the society. This paper developed a framework based on the business model canvas to operationalise an approach to exploitation. The framework was tested within the EU-funded research project C3Places in the fields of urban planning and sustainable spatial development. The resulting reference framework can be used as a guideline for the design and development of research project exploitation plans. It is especially valuable for projects in the fields which usually do not have ‘sellable’ or even marketable outcomes and products but rather result in soft measures and recommendations for public policies. Accordingly, it can support the decision-making processes of both policymakers and private organisations. |
| first_indexed | 2024-04-24T09:07:11Z |
| format | Article |
| id | doaj.art-6af253477be44f2ca03a643c56d9d54b |
| institution | Directory Open Access Journal |
| issn | 1330-0652 1333-9117 |
| language | English |
| last_indexed | 2024-04-24T09:07:11Z |
| publishDate | 2023-01-01 |
| publisher | Faculty of Architecture, University of Zagreb |
| record_format | Article |
| series | Prostor |
| spelling | doaj.art-6af253477be44f2ca03a643c56d9d54b2024-04-15T18:40:33ZengFaculty of Architecture, University of ZagrebProstor1330-06521333-91172023-01-01311(65)849510.31522/p.31.1(65).8Understanding the Exploitation Plan and Business Model in EU-funded Research Projects by Applying the Business Model Canvas Approach in Public SpaceVita Žlender0Ina Šuklje Erjavec1Urban Planning Institute of the Republic of SloveniaUrban Planning Institute of the Republic of SloveniaEuropean Commission has obliged Horizon 2020 and Horizon Europe beneficiaries to specify the dissemination and exploitation of their funded activities’ outcomes. In this way, research results can be extended to benefit the wider society. However, beneficiaries have difficulties meeting these goals due to the overlap between dissemination and exploitation and the uncertainty of how to translate research activities and outputs into socio-economic benefits for the society. This paper developed a framework based on the business model canvas to operationalise an approach to exploitation. The framework was tested within the EU-funded research project C3Places in the fields of urban planning and sustainable spatial development. The resulting reference framework can be used as a guideline for the design and development of research project exploitation plans. It is especially valuable for projects in the fields which usually do not have ‘sellable’ or even marketable outcomes and products but rather result in soft measures and recommendations for public policies. Accordingly, it can support the decision-making processes of both policymakers and private organisations.https://hrcak.srce.hr/file/439775business model canvasEuropean research schemeexploitationpublic benefit-oriented projectsvalue proposition |
| spellingShingle | Vita Žlender Ina Šuklje Erjavec Understanding the Exploitation Plan and Business Model in EU-funded Research Projects by Applying the Business Model Canvas Approach in Public Space Prostor business model canvas European research scheme exploitation public benefit-oriented projects value proposition |
| title | Understanding the Exploitation Plan and Business Model in EU-funded Research Projects by Applying the Business Model Canvas Approach in Public Space |
| title_full | Understanding the Exploitation Plan and Business Model in EU-funded Research Projects by Applying the Business Model Canvas Approach in Public Space |
| title_fullStr | Understanding the Exploitation Plan and Business Model in EU-funded Research Projects by Applying the Business Model Canvas Approach in Public Space |
| title_full_unstemmed | Understanding the Exploitation Plan and Business Model in EU-funded Research Projects by Applying the Business Model Canvas Approach in Public Space |
| title_short | Understanding the Exploitation Plan and Business Model in EU-funded Research Projects by Applying the Business Model Canvas Approach in Public Space |
| title_sort | understanding the exploitation plan and business model in eu funded research projects by applying the business model canvas approach in public space |
| topic | business model canvas European research scheme exploitation public benefit-oriented projects value proposition |
| url | https://hrcak.srce.hr/file/439775 |
| work_keys_str_mv | AT vitazlender understandingtheexploitationplanandbusinessmodelineufundedresearchprojectsbyapplyingthebusinessmodelcanvasapproachinpublicspace AT inasukljeerjavec understandingtheexploitationplanandbusinessmodelineufundedresearchprojectsbyapplyingthebusinessmodelcanvasapproachinpublicspace |