Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish households

Our diet has substantial implications not only for our health but also for the environment. However, the two dimensions are not comparable, even though consumers often associate them with their purchasing choices. Promoting more sustainable diets requires a better knowledge of household profiles con...

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Main Authors: Belén Gutiérrez-Villar, Rosa Melero-Bolaños, Maria Jose Montero-Simo, Rafael A. Araque-Padilla
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-11-01
Series:Frontiers in Nutrition
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2022.1035142/full
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author Belén Gutiérrez-Villar
Rosa Melero-Bolaños
Maria Jose Montero-Simo
Rafael A. Araque-Padilla
author_facet Belén Gutiérrez-Villar
Rosa Melero-Bolaños
Maria Jose Montero-Simo
Rafael A. Araque-Padilla
author_sort Belén Gutiérrez-Villar
collection DOAJ
description Our diet has substantial implications not only for our health but also for the environment. However, the two dimensions are not comparable, even though consumers often associate them with their purchasing choices. Promoting more sustainable diets requires a better knowledge of household profiles considering the healthy and organically sustainable character of the food purchased. Previous studies have approached the analysis of consumer profiles separately, differentiating both dimensions without clear conclusion regarding the variables that make up these profiles. In this study, we looked for household profiles by cross-referencing the organic nature of the products consumed (environmental sustainability) with their degree of processing (healthfulness) in Spain. The results show that the most sustainable products are consumed in tiny municipalities (less than 2,000 inhabitants). In contrast, less sustainable products are consumed in high-income, single-family households or households with small children. The person responsible for the purchase is working or between 39 and 45 years old. In conclusion, our study shows that socio-demographic variables are statistically significant in identifying household profiles with sustainable diets.
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spelling doaj.art-6b04ae1e93984944b3c6bacad11515e12022-12-22T04:35:21ZengFrontiers Media S.A.Frontiers in Nutrition2296-861X2022-11-01910.3389/fnut.2022.10351421035142Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish householdsBelén Gutiérrez-VillarRosa Melero-BolañosMaria Jose Montero-SimoRafael A. Araque-PadillaOur diet has substantial implications not only for our health but also for the environment. However, the two dimensions are not comparable, even though consumers often associate them with their purchasing choices. Promoting more sustainable diets requires a better knowledge of household profiles considering the healthy and organically sustainable character of the food purchased. Previous studies have approached the analysis of consumer profiles separately, differentiating both dimensions without clear conclusion regarding the variables that make up these profiles. In this study, we looked for household profiles by cross-referencing the organic nature of the products consumed (environmental sustainability) with their degree of processing (healthfulness) in Spain. The results show that the most sustainable products are consumed in tiny municipalities (less than 2,000 inhabitants). In contrast, less sustainable products are consumed in high-income, single-family households or households with small children. The person responsible for the purchase is working or between 39 and 45 years old. In conclusion, our study shows that socio-demographic variables are statistically significant in identifying household profiles with sustainable diets.https://www.frontiersin.org/articles/10.3389/fnut.2022.1035142/fullorganic foodsustainable dietNOVA classificationconsumer profilesSpainmosaic plots
spellingShingle Belén Gutiérrez-Villar
Rosa Melero-Bolaños
Maria Jose Montero-Simo
Rafael A. Araque-Padilla
Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish households
Frontiers in Nutrition
organic food
sustainable diet
NOVA classification
consumer profiles
Spain
mosaic plots
title Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish households
title_full Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish households
title_fullStr Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish households
title_full_unstemmed Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish households
title_short Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish households
title_sort profiling consumers with an environmentally sustainable and healthy diet the case of spanish households
topic organic food
sustainable diet
NOVA classification
consumer profiles
Spain
mosaic plots
url https://www.frontiersin.org/articles/10.3389/fnut.2022.1035142/full
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