Beyond Tweets: Pragmatic Analysis of Humor as a Brand Image in Burger King’s Tweets

Melebihi Tweet: Analisis Pragmatis Humor sebagai Citra Merek di Tweet Burger King. Salah satu bentuk strategi komunikasi yang paling populer adalah humor. Meskipun berbagai penelitian telah dilakukan untuk meneliti hubungan humor dan semantik dalam konteks iklan, relatif sedikit yang telah membahas...

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Bibliographic Details
Main Authors:	Marti Fauziah Ariastuti, Amadhea Naidriya Putri
Format:	Article
Language:	English
Published:	Gedung Rektorat ISI Yogyakarta 2019-08-01
Series:	Journal of Urban Society's Arts
Subjects:	burger king cuitan humor gtvh pragmatik analisis fungsi teks. burger king humor tweets pragmatics, text functional analysis
Online Access:	http://journal.isi.ac.id/index.php/JOUSA/article/view/2567

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