| Summary: | Ping Fang,1 Shusheng Shi,1 Rashid Menhas,2 Rizwan Ahmed Laar,3 Muhammad Muddasar Saeed4 1School of Sports Science and Physical Education, Nanjing Normal University, Nanjing, Jiangsu Province, People’s Republic of China; 2Research Center of Sports Social Sciences, School of Physical Education and Sports, Soochow University, Suzhou, Jiangsu Province, People’s Republic of China; 3College of Physical Education, Hubei Normal University, Huangshi, Hubei Province, People’s Republic of China; 4International Education College Chinese and Western Medicine Clinic, Dalian Medical University, Dalian, Liaoning, People’s Republic of ChinaCorrespondence: Rashid Menhas, Research Center of Sports Social Sciences, School of Physical Education and Sports, Soochow University, Suzhou, Jiangsu Province, People’s Republic of China, Email menhas.r@yahoo.com Rizwan Ahmed Laar, College of Physical Education, Hubei Normal University, Huangshi, Hubei Province, People’s Republic of China, Email rizwan_laar@yahoo.comBackground: E-health apps play a vital role in the era of the COVID-19 pandemic. More people across the globe have started to use fitness and health apps to mitigate the COVID-19 negative impacts on the health-related quality of life. E-health treatments are becoming more common these days.Aim: The present research aim was to explore the mediating role of digital platforms for physical activity and fitness with demographic characteristics among Chinese people during the pandemic.Methods: The primary data was collected through an online survey across China under the snowball sampling technique. A total of 5351 respondents took part in the online questionnaire survey. After quantification and quality check of the data, a total of 5000 respondents’ responses were added in the final analysis. The collected data were analyzed by using SPSS-25 and SmartPLS 3.0 software.Results: The structural equation model analysis H1 (β = 0.227, t = 18.725, p = < 0.000), H2 (β = 0.225, t = 17.892, p = < 0.000), H3 (β = 0.229, t = 17.845, p = < 0.000), H4 (β = 0.54, t = 60.928, p= < 0.000), H5 (β = 0.553, t = 57.291, p = < 0.000), H6 (β = 0.559, t = 56.956, p = < 0.000), H7 (β = 0.358, t = 24.779, p = < 0.000), H8 (β = 0.259, t = 19.617, p = < 0.000) and H9 (β = 0.288, t = 19.92, p = < 0.000) results confirm the proposed hypothesis of the study.Conclusion: E-health apps are playing a vital role in maintaining an active lifestyle through physical activity. Fitness and health apps can promote physical activity and improve health-related quality of life. Results of the current study concluded that E-health apps are promising to promote physical activity and fitness during the COVID-19 preventive measures.Keywords: COVID-19, digital platforms, demographic characteristics, physical activity, Chinese people
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