Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise
Marketing management in the process of implementing is the organization and management system of production and sale's activity of the enterprises, market research for the purpose of formation and satisfaction of demand for production and services and make profit. As a function of management,...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-08-01
|
| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/2965 |
| _version_ | 1797921093630033920 |
|---|---|
| author | Vasiliy S. Kireev Marina L. Nekrasova Ekaterina V. Shevchenko Irina E. Alpatskaya Sergey A. Makushkin Elena V. Povorina |
| author_facet | Vasiliy S. Kireev Marina L. Nekrasova Ekaterina V. Shevchenko Irina E. Alpatskaya Sergey A. Makushkin Elena V. Povorina |
| author_sort | Vasiliy S. Kireev |
| collection | DOAJ |
| description |
Marketing management in the process of implementing is the organization and management system of production and sale's activity of the enterprises, market research for the purpose of formation and satisfaction of demand for production and services and make profit. As a function of management, marketing is no less important than any activity associated with the finance, manufacturing, research, logistics and others. As the management concept (business philosophy) marketing requires the “to vote” for the necessary to them product by the money. This determines the company success and optimally satisfies the customer's needs. Since marketing is the way to convince the masses to purchase, the majority erroneously identified this concept with sales and promotion. The difference lies in the following: sales mainly involves face-to-face contact – the seller has to deal with potential the buyers. Marketing uses the media and other ways to capture the attention and convince many people – people who may not have any direct contact with any of the companies of the marketer by creating demand. One of the leading theorists on management problems, Peter Drucker, says it this way: The marketing purpose is to make efforts on unnecessary sales. Its purpose is so good to know and understand the customer that the product or service will exactly fit the last and sell themselves.
Keywords: marketing, management, production, marketing activity
JEL Classifications: M31, M37, O30
|
| first_indexed | 2024-04-10T14:12:14Z |
| format | Article |
| id | doaj.art-6b7b3d649c76404d892e1d1ffb847897 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T14:12:14Z |
| publishDate | 2016-08-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-6b7b3d649c76404d892e1d1ffb8478972023-02-15T16:09:42ZengEconJournalsInternational Review of Management and Marketing2146-44052016-08-0166SMarketing Management as the Realization Process of Research, Production and Sale Activity of the EnterpriseVasiliy S. KireevMarina L. NekrasovaEkaterina V. ShevchenkoIrina E. AlpatskayaSergey A. MakushkinElena V. Povorina Marketing management in the process of implementing is the organization and management system of production and sale's activity of the enterprises, market research for the purpose of formation and satisfaction of demand for production and services and make profit. As a function of management, marketing is no less important than any activity associated with the finance, manufacturing, research, logistics and others. As the management concept (business philosophy) marketing requires the “to vote” for the necessary to them product by the money. This determines the company success and optimally satisfies the customer's needs. Since marketing is the way to convince the masses to purchase, the majority erroneously identified this concept with sales and promotion. The difference lies in the following: sales mainly involves face-to-face contact – the seller has to deal with potential the buyers. Marketing uses the media and other ways to capture the attention and convince many people – people who may not have any direct contact with any of the companies of the marketer by creating demand. One of the leading theorists on management problems, Peter Drucker, says it this way: The marketing purpose is to make efforts on unnecessary sales. Its purpose is so good to know and understand the customer that the product or service will exactly fit the last and sell themselves. Keywords: marketing, management, production, marketing activity JEL Classifications: M31, M37, O30 https://econjournals.com/index.php/irmm/article/view/2965 |
| spellingShingle | Vasiliy S. Kireev Marina L. Nekrasova Ekaterina V. Shevchenko Irina E. Alpatskaya Sergey A. Makushkin Elena V. Povorina Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise International Review of Management and Marketing |
| title | Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise |
| title_full | Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise |
| title_fullStr | Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise |
| title_full_unstemmed | Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise |
| title_short | Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise |
| title_sort | marketing management as the realization process of research production and sale activity of the enterprise |
| url | https://econjournals.com/index.php/irmm/article/view/2965 |
| work_keys_str_mv | AT vasiliyskireev marketingmanagementastherealizationprocessofresearchproductionandsaleactivityoftheenterprise AT marinalnekrasova marketingmanagementastherealizationprocessofresearchproductionandsaleactivityoftheenterprise AT ekaterinavshevchenko marketingmanagementastherealizationprocessofresearchproductionandsaleactivityoftheenterprise AT irinaealpatskaya marketingmanagementastherealizationprocessofresearchproductionandsaleactivityoftheenterprise AT sergeyamakushkin marketingmanagementastherealizationprocessofresearchproductionandsaleactivityoftheenterprise AT elenavpovorina marketingmanagementastherealizationprocessofresearchproductionandsaleactivityoftheenterprise |