Assessing the Economic Impact of Covid-19 through a Counterfactual Analysis

The Covid-19 pandemic has caused unprecedented disruptions across industries worldwide. This paper aims to analyze the economic impact of the pandemic on the sales performance of basic commercial areas in Seoul, Korea. Using a regression analysis with credit card transaction data, the study undersco...

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Main Author: Hongjai Rhee
Format: Article
Language:English
Published: Korea Institute for International Economic Policy 2024-03-01
Series:East Asian Economic Review
Subjects:
Online Access:https://dx.doi.org/10.11644/KIEP.EAER.2024.28.1.431
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author Hongjai Rhee
author_facet Hongjai Rhee
author_sort Hongjai Rhee
collection DOAJ
description The Covid-19 pandemic has caused unprecedented disruptions across industries worldwide. This paper aims to analyze the economic impact of the pandemic on the sales performance of basic commercial areas in Seoul, Korea. Using a regression analysis with credit card transaction data, the study underscores the critical nature of determining the reference point for comparison. Firstly, in comparison to the revenue in the same quarter before the onset of the pandemic, a significant decrease in revenue was observed across most categories during the pandemic periods. Secondly, when compared to the counterfactual revenue in the same period, extrapolated by an exponential smoothing forecasting, the overall revenue decrease during the periods was less pronounced, except in a few categories. Interestingly, certain categories appeared to witness marginal increases in sales after the pandemic. The paper discusses some policy implications of these findings.
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spelling doaj.art-6b7d75e2d6eb46edbc9a24256d7f97d82024-04-05T07:14:05ZengKorea Institute for International Economic PolicyEast Asian Economic Review2508-16402508-16672024-03-01281699410.11644/KIEP.EAER.2024.28.1.431Assessing the Economic Impact of Covid-19 through a Counterfactual AnalysisHongjai Rhee0https://orcid.org/0000-0002-2554-3461Ajou UniversityThe Covid-19 pandemic has caused unprecedented disruptions across industries worldwide. This paper aims to analyze the economic impact of the pandemic on the sales performance of basic commercial areas in Seoul, Korea. Using a regression analysis with credit card transaction data, the study underscores the critical nature of determining the reference point for comparison. Firstly, in comparison to the revenue in the same quarter before the onset of the pandemic, a significant decrease in revenue was observed across most categories during the pandemic periods. Secondly, when compared to the counterfactual revenue in the same period, extrapolated by an exponential smoothing forecasting, the overall revenue decrease during the periods was less pronounced, except in a few categories. Interestingly, certain categories appeared to witness marginal increases in sales after the pandemic. The paper discusses some policy implications of these findings.https://dx.doi.org/10.11644/KIEP.EAER.2024.28.1.431covid-19counterfactual analysisintervention policy
spellingShingle Hongjai Rhee
Assessing the Economic Impact of Covid-19 through a Counterfactual Analysis
East Asian Economic Review
covid-19
counterfactual analysis
intervention policy
title Assessing the Economic Impact of Covid-19 through a Counterfactual Analysis
title_full Assessing the Economic Impact of Covid-19 through a Counterfactual Analysis
title_fullStr Assessing the Economic Impact of Covid-19 through a Counterfactual Analysis
title_full_unstemmed Assessing the Economic Impact of Covid-19 through a Counterfactual Analysis
title_short Assessing the Economic Impact of Covid-19 through a Counterfactual Analysis
title_sort assessing the economic impact of covid 19 through a counterfactual analysis
topic covid-19
counterfactual analysis
intervention policy
url https://dx.doi.org/10.11644/KIEP.EAER.2024.28.1.431
work_keys_str_mv AT hongjairhee assessingtheeconomicimpactofcovid19throughacounterfactualanalysis