Milk and Dairy Products Consumers Behavior and Preferences in Vojvodina – Republic of Serbia
Aim of the current research was to evaluate milk and dairy derived consumer’s behaviour and preferences in Vojvodina (Central Banat District) from the Republic of Serbia, in order to be able to further formulate advice and strategies to farmers, farm-advisors and policy makers, to help improve the o...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
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Agroprint Timisoara
2023-09-01
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| Series: | Scientific Papers Animal Science and Biotechnologies |
| Subjects: | |
| Online Access: | https://spasb.ro/index.php/public_html/article/view/400 |
| _version_ | 1797214822481264640 |
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| author | Dinu Gavojdian Djordje Janku Jelena Krasic Vladimir Bursac Sorin-Octavian Voia Maria Sauer Mihaela Albulescu Ioan Padeanu |
| author_facet | Dinu Gavojdian Djordje Janku Jelena Krasic Vladimir Bursac Sorin-Octavian Voia Maria Sauer Mihaela Albulescu Ioan Padeanu |
| author_sort | Dinu Gavojdian |
| collection | DOAJ |
| description | Aim of the current research was to evaluate milk and dairy derived consumer’s behaviour and preferences in Vojvodina (Central Banat District) from the Republic of Serbia, in order to be able to further formulate advice and strategies to farmers, farm-advisors and policy makers, to help improve the overall farmer’s competiveness and increase the economic returns of dairy enterprises. Data was collected following questionnaire based-interviews, between January and June 2016. There were 76 persons who answered a face-to-face interview, and had to answer to a 15 questions based questionnaire, all respondents were from Vojvodina (Central Banat District), Republic of Serbia. The main five categories of products purchased were pasteurized milk (11.33%), yogurts (23.44%), sour cream (18.75%), butter (10.55%) and cheeses (21.48%). The least dairy derived products categories purchased and consumed were UHT milk (4.30%), refrigerated milk (3.91%), raw milk (5.86%) and frozen milk (0.00%). The most important selection criterions of the surveyed consumers were ‘freshness’ (21.72%), expiring date (13.64%), taste characteristics (10.10%), price/quality ratio (13.13%) and nutritive value (16.16%). Results of the current study should be taken into consideration by both farmers and dairy factories, in order to possible identify niche markets, in order to add value to the food chain and improve their economic returns by producing and selling products that have among higher demands from consumers. |
| first_indexed | 2024-04-24T11:20:17Z |
| format | Article |
| id | doaj.art-6b8772b07a2347b596cc4060a7c86939 |
| institution | Directory Open Access Journal |
| issn | 1841-9364 2344-4576 |
| language | English |
| last_indexed | 2024-04-24T11:20:17Z |
| publishDate | 2023-09-01 |
| publisher | Agroprint Timisoara |
| record_format | Article |
| series | Scientific Papers Animal Science and Biotechnologies |
| spelling | doaj.art-6b8772b07a2347b596cc4060a7c869392024-04-11T04:47:28ZengAgroprint TimisoaraScientific Papers Animal Science and Biotechnologies1841-93642344-45762023-09-01492174174400Milk and Dairy Products Consumers Behavior and Preferences in Vojvodina – Republic of SerbiaDinu Gavojdian0Djordje Janku1Jelena Krasic2Vladimir Bursac3Sorin-Octavian Voia4Maria Sauer5Mihaela Albulescu6Ioan Padeanu7Research and Development Station for Sheep and Goats, Romanian Academy for Agricultural and Forestry Sciences, 325400, Caransebes, Drumul Resitei km 2, RomaniaVeterinary Specialized Institute "Zrenjanin", 23000, Zrenjanin, Temisvarski drum26, Republic of SerbiaVeterinary Specialized Institute "Zrenjanin", 23000, Zrenjanin, Temisvarski drum26, Republic of SerbiaVeterinary Specialized Institute "Zrenjanin", 23000, Zrenjanin, Temisvarski drum26, Republic of SerbiaBanat’s University of Agricultural Sciences and Veterinary Medicine, Faculty of Animal Science and Biotechnologies, 300645, Timisoara, Calea Aradului 119, RomaniaResearch and Development Station for Sheep and Goats, Romanian Academy for Agricultural and Forestry Sciences, 325400, Caransebes, Drumul Resitei km 2, RomaniaResearch and Development Station for Sheep and Goats, Romanian Academy for Agricultural and Forestry Sciences, 325400, Caransebes, Drumul Resitei km 2, RomaniaBanat’s University of Agricultural Sciences and Veterinary Medicine, Faculty of Animal Science and Biotechnologies, 300645, Timisoara, Calea Aradului 119, RomaniaAim of the current research was to evaluate milk and dairy derived consumer’s behaviour and preferences in Vojvodina (Central Banat District) from the Republic of Serbia, in order to be able to further formulate advice and strategies to farmers, farm-advisors and policy makers, to help improve the overall farmer’s competiveness and increase the economic returns of dairy enterprises. Data was collected following questionnaire based-interviews, between January and June 2016. There were 76 persons who answered a face-to-face interview, and had to answer to a 15 questions based questionnaire, all respondents were from Vojvodina (Central Banat District), Republic of Serbia. The main five categories of products purchased were pasteurized milk (11.33%), yogurts (23.44%), sour cream (18.75%), butter (10.55%) and cheeses (21.48%). The least dairy derived products categories purchased and consumed were UHT milk (4.30%), refrigerated milk (3.91%), raw milk (5.86%) and frozen milk (0.00%). The most important selection criterions of the surveyed consumers were ‘freshness’ (21.72%), expiring date (13.64%), taste characteristics (10.10%), price/quality ratio (13.13%) and nutritive value (16.16%). Results of the current study should be taken into consideration by both farmers and dairy factories, in order to possible identify niche markets, in order to add value to the food chain and improve their economic returns by producing and selling products that have among higher demands from consumers.https://spasb.ro/index.php/public_html/article/view/400consumer preferencesdairy sectormilkrepublic of serbia |
| spellingShingle | Dinu Gavojdian Djordje Janku Jelena Krasic Vladimir Bursac Sorin-Octavian Voia Maria Sauer Mihaela Albulescu Ioan Padeanu Milk and Dairy Products Consumers Behavior and Preferences in Vojvodina – Republic of Serbia Scientific Papers Animal Science and Biotechnologies consumer preferences dairy sector milk republic of serbia |
| title | Milk and Dairy Products Consumers Behavior and Preferences in Vojvodina – Republic of Serbia |
| title_full | Milk and Dairy Products Consumers Behavior and Preferences in Vojvodina – Republic of Serbia |
| title_fullStr | Milk and Dairy Products Consumers Behavior and Preferences in Vojvodina – Republic of Serbia |
| title_full_unstemmed | Milk and Dairy Products Consumers Behavior and Preferences in Vojvodina – Republic of Serbia |
| title_short | Milk and Dairy Products Consumers Behavior and Preferences in Vojvodina – Republic of Serbia |
| title_sort | milk and dairy products consumers behavior and preferences in vojvodina republic of serbia |
| topic | consumer preferences dairy sector milk republic of serbia |
| url | https://spasb.ro/index.php/public_html/article/view/400 |
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