The European Year of Intercultural Dialogue – an Institutional Representation at the European and National level

Humanity has always encapsulated the paradigm of communication within its existence. Thus, interaction has always placed man on a twofold interweaving nature: a partial or even a total exposure through an icon textual signifier and a sort of mystery through a discursive signified. Our paper is a “...

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Main Authors: Ana-Maria Bostan, Mădălina Manolache
Format: Article
Language:English
Published: University of Bucharest Publishing House 2009-11-01
Series:Styles of Communication
Subjects:
Online Access:http://journals.univ-danubius.ro/index.php/communication/article/view/136
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author Ana-Maria Bostan
Mădălina Manolache
author_facet Ana-Maria Bostan
Mădălina Manolache
author_sort Ana-Maria Bostan
collection DOAJ
description Humanity has always encapsulated the paradigm of communication within its existence. Thus, interaction has always placed man on a twofold interweaving nature: a partial or even a total exposure through an icon textual signifier and a sort of mystery through a discursive signified. Our paper is a “journey” through the world of icon textual interferences, which guides our steps to one main destination, that of mapping the relationship between the signifier and the signified within non-artistic communication. Having as theoretical background M.A.K. Halliday’s theory on functional grammar (1994) and the social semiotic perspective on colours (Kress, van Leeuwen [1996] 2006), we will analyze the elements that the identity relationship envisages within the logo of the 2008 European Year of Intercultural Dialogue and within the Romanian national campaign PUZZLE.
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spelling doaj.art-6b877c824dc74d1c8398d558f4fd24ed2022-12-21T19:04:10ZengUniversity of Bucharest Publishing HouseStyles of Communication2065-79432067-564X2009-11-011119The European Year of Intercultural Dialogue – an Institutional Representation at the European and National levelAna-Maria Bostan0Mădălina Manolache1“Vasile Alecsandri”University of Bacău, Romania“Vasile Alecsandri”University of Bacău, RomaniaHumanity has always encapsulated the paradigm of communication within its existence. Thus, interaction has always placed man on a twofold interweaving nature: a partial or even a total exposure through an icon textual signifier and a sort of mystery through a discursive signified. Our paper is a “journey” through the world of icon textual interferences, which guides our steps to one main destination, that of mapping the relationship between the signifier and the signified within non-artistic communication. Having as theoretical background M.A.K. Halliday’s theory on functional grammar (1994) and the social semiotic perspective on colours (Kress, van Leeuwen [1996] 2006), we will analyze the elements that the identity relationship envisages within the logo of the 2008 European Year of Intercultural Dialogue and within the Romanian national campaign PUZZLE.http://journals.univ-danubius.ro/index.php/communication/article/view/136communicationcolourslettersEYIDPUZZLEEuropean Union
spellingShingle Ana-Maria Bostan
Mădălina Manolache
The European Year of Intercultural Dialogue – an Institutional Representation at the European and National level
Styles of Communication
communication
colours
letters
EYID
PUZZLE
European Union
title The European Year of Intercultural Dialogue – an Institutional Representation at the European and National level
title_full The European Year of Intercultural Dialogue – an Institutional Representation at the European and National level
title_fullStr The European Year of Intercultural Dialogue – an Institutional Representation at the European and National level
title_full_unstemmed The European Year of Intercultural Dialogue – an Institutional Representation at the European and National level
title_short The European Year of Intercultural Dialogue – an Institutional Representation at the European and National level
title_sort european year of intercultural dialogue an institutional representation at the european and national level
topic communication
colours
letters
EYID
PUZZLE
European Union
url http://journals.univ-danubius.ro/index.php/communication/article/view/136
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