Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and Hungary
In order to meet the rising global demand for food and to ensure food security in line with the United Nation’s Sustainable Development Goal 2, technological advances have been introduced in the food production industry. The organic food industry has benefitted from advances in food technology and i...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-02-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/10/2/363 |
| _version_ | 1827602136340365312 |
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| author | Robert Jeyakumar Nathan Soekmawati Vijay Victor József Popp Mária Fekete-Farkas Judit Oláh |
| author_facet | Robert Jeyakumar Nathan Soekmawati Vijay Victor József Popp Mária Fekete-Farkas Judit Oláh |
| author_sort | Robert Jeyakumar Nathan |
| collection | DOAJ |
| description | In order to meet the rising global demand for food and to ensure food security in line with the United Nation’s Sustainable Development Goal 2, technological advances have been introduced in the food production industry. The organic food industry has benefitted from advances in food technology and innovation. However, there remains skepticism regarding organic foods on the part of consumers, specifically on consumers’ acceptance of food innovation technologies used in the production of organic foods. This study measured factors that influence consumers’ food innovation adoption and subsequently their intention to purchase organic foods. We compared the organic foods purchase behavior of Malaysian and Hungarian consumers to examine differences between Asian and European consumers. The findings show food innovation adoption as the most crucial predictor for the intention to purchase organic foods in Hungary, while social lifestyle factor was the most influential in Malaysia. Other factors such as environmental concerns and health consciousness were also examined in relation to food innovation adoption and organic food consumerism. This paper discusses differences between European and Asian organic foods consumers and provides recommendations for stakeholders. |
| first_indexed | 2024-03-09T05:11:59Z |
| format | Article |
| id | doaj.art-6ba76f52f5ee4276a96f82b5a4f036ce |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-09T05:11:59Z |
| publishDate | 2021-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-6ba76f52f5ee4276a96f82b5a4f036ce2023-12-03T12:48:32ZengMDPI AGFoods2304-81582021-02-0110236310.3390/foods10020363Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and HungaryRobert Jeyakumar Nathan0Soekmawati1Vijay Victor2József Popp3Mária Fekete-Farkas4Judit Oláh5Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, Melaka 75450, MalaysiaFaculty of Business, Multimedia University, Jalan Ayer Keroh Lama, Melaka 75450, MalaysiaDepartment of Economics, CHRIST (Deemed to be University), Hosur Road, Bengaluru 560029, Karnataka, IndiaFaculty of Economics and Social Sciences, Szent István University, 2100 Gödöllő, HungaryFaculty of Economics and Social Sciences, Szent István University, 2100 Gödöllő, HungaryTRADE Research Entity, North-West University, Vanderbijlpark 1900, South AfricaIn order to meet the rising global demand for food and to ensure food security in line with the United Nation’s Sustainable Development Goal 2, technological advances have been introduced in the food production industry. The organic food industry has benefitted from advances in food technology and innovation. However, there remains skepticism regarding organic foods on the part of consumers, specifically on consumers’ acceptance of food innovation technologies used in the production of organic foods. This study measured factors that influence consumers’ food innovation adoption and subsequently their intention to purchase organic foods. We compared the organic foods purchase behavior of Malaysian and Hungarian consumers to examine differences between Asian and European consumers. The findings show food innovation adoption as the most crucial predictor for the intention to purchase organic foods in Hungary, while social lifestyle factor was the most influential in Malaysia. Other factors such as environmental concerns and health consciousness were also examined in relation to food innovation adoption and organic food consumerism. This paper discusses differences between European and Asian organic foods consumers and provides recommendations for stakeholders.https://www.mdpi.com/2304-8158/10/2/363organic foods consumerismfood innovation adoptionfood securitycircular economyhealth consciousnessenvironmental concern |
| spellingShingle | Robert Jeyakumar Nathan Soekmawati Vijay Victor József Popp Mária Fekete-Farkas Judit Oláh Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and Hungary Foods organic foods consumerism food innovation adoption food security circular economy health consciousness environmental concern |
| title | Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and Hungary |
| title_full | Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and Hungary |
| title_fullStr | Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and Hungary |
| title_full_unstemmed | Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and Hungary |
| title_short | Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and Hungary |
| title_sort | food innovation adoption and organic food consumerism a cross national study between malaysia and hungary |
| topic | organic foods consumerism food innovation adoption food security circular economy health consciousness environmental concern |
| url | https://www.mdpi.com/2304-8158/10/2/363 |
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