Comparing the #StopTheSteal Movement across Multiple Platforms: Differentiating Discourse on Facebook, Twitter, and Parler

Given that political groups are dispersed across platforms, resulting in different discourses, there is a need for more studies comparing communication across platforms. In this study, we compared posts about #StopTheSteal from three social media platforms after the 2020 US Presidential election and...

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Main Authors: Bin Chen, Josephine Lukito, Gyo Hyun Koo
Format: Article
Language:English
Published: SAGE Publishing 2023-09-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051231196879
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author Bin Chen
Josephine Lukito
Gyo Hyun Koo
author_facet Bin Chen
Josephine Lukito
Gyo Hyun Koo
author_sort Bin Chen
collection DOAJ
description Given that political groups are dispersed across platforms, resulting in different discourses, there is a need for more studies comparing communication across platforms. In this study, we compared posts about #StopTheSteal from three social media platforms after the 2020 US Presidential election and preceding the January 6 Capitol Riot. To do so, we utilized Snow and Benford’s typology of social movement frames—diagnostic, prognostic, and motivational frames—in the context of far-right movements and an additional frame device: violence cues. This study focused on the following three social media platforms: Facebook, Twitter, and Parler. We built three corpora of social media data: 26,093 Facebook posts, 248,643 tweets, and 400,600 Parler posts. Using Bidirectional Encoder Representations from Transformers (BERT) classifiers, dictionary methods, and qualitative text analysis, we find that the use of these frames varies by platform, with users on the alt-tech platform Parler using violence cues such as “smash” and “combat,” suggesting a greater call to action relative to the mainstream platforms.
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spelling doaj.art-6bb059236c954cb9bb9de7ed7734a7b82023-10-06T12:33:26ZengSAGE PublishingSocial Media + Society2056-30512023-09-01910.1177/20563051231196879Comparing the #StopTheSteal Movement across Multiple Platforms: Differentiating Discourse on Facebook, Twitter, and ParlerBin Chen0Josephine Lukito1Gyo Hyun Koo2The University of Texas at Austin, USAThe University of Texas at Austin, USAHoward University, USAGiven that political groups are dispersed across platforms, resulting in different discourses, there is a need for more studies comparing communication across platforms. In this study, we compared posts about #StopTheSteal from three social media platforms after the 2020 US Presidential election and preceding the January 6 Capitol Riot. To do so, we utilized Snow and Benford’s typology of social movement frames—diagnostic, prognostic, and motivational frames—in the context of far-right movements and an additional frame device: violence cues. This study focused on the following three social media platforms: Facebook, Twitter, and Parler. We built three corpora of social media data: 26,093 Facebook posts, 248,643 tweets, and 400,600 Parler posts. Using Bidirectional Encoder Representations from Transformers (BERT) classifiers, dictionary methods, and qualitative text analysis, we find that the use of these frames varies by platform, with users on the alt-tech platform Parler using violence cues such as “smash” and “combat,” suggesting a greater call to action relative to the mainstream platforms.https://doi.org/10.1177/20563051231196879
spellingShingle Bin Chen
Josephine Lukito
Gyo Hyun Koo
Comparing the #StopTheSteal Movement across Multiple Platforms: Differentiating Discourse on Facebook, Twitter, and Parler
Social Media + Society
title Comparing the #StopTheSteal Movement across Multiple Platforms: Differentiating Discourse on Facebook, Twitter, and Parler
title_full Comparing the #StopTheSteal Movement across Multiple Platforms: Differentiating Discourse on Facebook, Twitter, and Parler
title_fullStr Comparing the #StopTheSteal Movement across Multiple Platforms: Differentiating Discourse on Facebook, Twitter, and Parler
title_full_unstemmed Comparing the #StopTheSteal Movement across Multiple Platforms: Differentiating Discourse on Facebook, Twitter, and Parler
title_short Comparing the #StopTheSteal Movement across Multiple Platforms: Differentiating Discourse on Facebook, Twitter, and Parler
title_sort comparing the stopthesteal movement across multiple platforms differentiating discourse on facebook twitter and parler
url https://doi.org/10.1177/20563051231196879
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