ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION
<div>Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.</div><div>In the last period of time was a pressure for a continue development of tourism within the regio...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Universitatii Suceava
2011-06-01
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Series: | Revista de Turism: Studii si Cercetari in Turism |
Subjects: | |
Online Access: | http://revistadeturism.ro/rdt/article/view/72 |
Summary: | <div>Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.</div><div>In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.</div> |
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ISSN: | 1844-2994 |