ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION
<div>Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.</div><div>In the last period of time was a pressure for a continue development of tourism within the regio...
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| Format: | Article |
| Language: | English |
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Universitatii Suceava
2011-06-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
| Subjects: | |
| Online Access: | http://revistadeturism.ro/rdt/article/view/72 |
| _version_ | 1818938557008445440 |
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| author | Carmen Emilia CHAŞOVSCHI Gerd HESSELMANN Otilia-Maria BORDEIANU Elena BUHAC |
| author_facet | Carmen Emilia CHAŞOVSCHI Gerd HESSELMANN Otilia-Maria BORDEIANU Elena BUHAC |
| author_sort | Carmen Emilia CHAŞOVSCHI |
| collection | DOAJ |
| description | <div>Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.</div><div>In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.</div> |
| first_indexed | 2024-12-20T06:09:44Z |
| format | Article |
| id | doaj.art-6beb5c0c47f14eaeb6157e42eeaf1eb0 |
| institution | Directory Open Access Journal |
| issn | 1844-2994 |
| language | English |
| last_indexed | 2024-12-20T06:09:44Z |
| publishDate | 2011-06-01 |
| publisher | Universitatii Suceava |
| record_format | Article |
| series | Revista de Turism: Studii si Cercetari in Turism |
| spelling | doaj.art-6beb5c0c47f14eaeb6157e42eeaf1eb02022-12-21T19:50:43ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942011-06-01011717654ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATIONCarmen Emilia CHAŞOVSCHI0Gerd HESSELMANN1Otilia-Maria BORDEIANU2Elena BUHAC3Faculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, RomaniaDirector Foreign Relations - Unister Travel Group, Hesselmann&Associates, Berlin, GermanyFaculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, RomaniaFaculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, Romania<div>Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.</div><div>In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.</div>http://revistadeturism.ro/rdt/article/view/72market segmentationtourism motivationstrategic managementtourism destinationdestination management |
| spellingShingle | Carmen Emilia CHAŞOVSCHI Gerd HESSELMANN Otilia-Maria BORDEIANU Elena BUHAC ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION Revista de Turism: Studii si Cercetari in Turism market segmentation tourism motivation strategic management tourism destination destination management |
| title | ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION |
| title_full | ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION |
| title_fullStr | ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION |
| title_full_unstemmed | ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION |
| title_short | ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION |
| title_sort | analysis of tourism motivation toward market segmentation and strategic management of bucovina destination |
| topic | market segmentation tourism motivation strategic management tourism destination destination management |
| url | http://revistadeturism.ro/rdt/article/view/72 |
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