Innovation and the Diffusion of Technology in Agriculture in Floodplains in the State of Amazonas

There is a vast literature on innovation and diffusion of technology in Agribusiness. The dominant explanation of dissemination of innovations emphasizes processes involving information flows through a social system. Research questions on innovation and diffusion of technology transcend conventional...

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Main Authors: Jonas Fernando Petry, Sabrina Arcanjo Sebastião, Erik Garcia Martins, Paulo Berti de Azevedo Barros
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2019-10-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552019000500619&lng=en&nrm=iso&tlng=en
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author Jonas Fernando Petry
Sabrina Arcanjo Sebastião
Erik Garcia Martins
Paulo Berti de Azevedo Barros
author_facet Jonas Fernando Petry
Sabrina Arcanjo Sebastião
Erik Garcia Martins
Paulo Berti de Azevedo Barros
author_sort Jonas Fernando Petry
collection DOAJ
description There is a vast literature on innovation and diffusion of technology in Agribusiness. The dominant explanation of dissemination of innovations emphasizes processes involving information flows through a social system. Research questions on innovation and diffusion of technology transcend conventional disciplinary boundaries. This article’s objective is to investigate innovation and diffusion of technology in the context of agriculture in floodplains in provincial Amazonas, Brazil. A set of propositions were defined, focusing on factors that impact on the conceptualization of the process of innovation and diffusion. A qualitative research approach was employed, based on semi-structured interviews. In this study, the analytical stages of the mental process of diffusion do not determine adoption of innovation. The results suggest that the supply-side competitive environment, in conjunction with the influence of agribusiness, technical support, a development-oriented political agenda, university projects, and practices in the field can facilitate diffusion of technologies. This paper seeks to extend the current paradigm of understanding of innovations and diffusion, incorporating factors that apply in a specific agricultural context, suggesting elements that, if stimulated, can be communicated and assimilated within a social system.
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spelling doaj.art-6bf5c48a1968442bbd936c67726e7f522023-09-02T14:10:25ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1982-78492019-10-0123561963510.1590/1982-7849rac2019190024Innovation and the Diffusion of Technology in Agriculture in Floodplains in the State of AmazonasJonas Fernando Petry0Sabrina Arcanjo Sebastião1Erik Garcia Martins2Paulo Berti de Azevedo Barros3Universidade Federal do Amazonas, Faculdade de Estudos Sociais, Manaus, AM, BrasilUniversidade Federal do Amazonas, Faculdade de Estudos Sociais, Manaus, AM, BrasilUniversidade Federal do Amazonas, Faculdade de Estudos Sociais, Manaus, AM, BrasilUniversidade Federal do Amazonas, Faculdade de Estudos Sociais, Manaus, AM, BrasilThere is a vast literature on innovation and diffusion of technology in Agribusiness. The dominant explanation of dissemination of innovations emphasizes processes involving information flows through a social system. Research questions on innovation and diffusion of technology transcend conventional disciplinary boundaries. This article’s objective is to investigate innovation and diffusion of technology in the context of agriculture in floodplains in provincial Amazonas, Brazil. A set of propositions were defined, focusing on factors that impact on the conceptualization of the process of innovation and diffusion. A qualitative research approach was employed, based on semi-structured interviews. In this study, the analytical stages of the mental process of diffusion do not determine adoption of innovation. The results suggest that the supply-side competitive environment, in conjunction with the influence of agribusiness, technical support, a development-oriented political agenda, university projects, and practices in the field can facilitate diffusion of technologies. This paper seeks to extend the current paradigm of understanding of innovations and diffusion, incorporating factors that apply in a specific agricultural context, suggesting elements that, if stimulated, can be communicated and assimilated within a social system.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552019000500619&lng=en&nrm=iso&tlng=eninnovation and technology diffusionadoption of technologyagricultural production by riverine peopleagriculture in floodplainsthe amazon – brazil
spellingShingle Jonas Fernando Petry
Sabrina Arcanjo Sebastião
Erik Garcia Martins
Paulo Berti de Azevedo Barros
Innovation and the Diffusion of Technology in Agriculture in Floodplains in the State of Amazonas
RAC: Revista de Administração Contemporânea
innovation and technology diffusion
adoption of technology
agricultural production by riverine people
agriculture in floodplains
the amazon – brazil
title Innovation and the Diffusion of Technology in Agriculture in Floodplains in the State of Amazonas
title_full Innovation and the Diffusion of Technology in Agriculture in Floodplains in the State of Amazonas
title_fullStr Innovation and the Diffusion of Technology in Agriculture in Floodplains in the State of Amazonas
title_full_unstemmed Innovation and the Diffusion of Technology in Agriculture in Floodplains in the State of Amazonas
title_short Innovation and the Diffusion of Technology in Agriculture in Floodplains in the State of Amazonas
title_sort innovation and the diffusion of technology in agriculture in floodplains in the state of amazonas
topic innovation and technology diffusion
adoption of technology
agricultural production by riverine people
agriculture in floodplains
the amazon – brazil
url http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552019000500619&lng=en&nrm=iso&tlng=en
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AT erikgarciamartins innovationandthediffusionoftechnologyinagricultureinfloodplainsinthestateofamazonas
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