The analysis of intention to purchase electric bicycles by students: Marketing and financial implications
Air pollution is a challenge faced by a large number of both developed and developing countries. Its consequences are particularly visible in urban areas, where the concentration of cars is the highest. In order to reduce the level of air pollution, one of the steps that should be taken, relates to...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2023-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2023/0354-34712301033M.pdf |
| _version_ | 1797396317259956224 |
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| author | Milićević Nikola Đokić Nenad Mirović Vera Kalaš Branimir Đokić Ines |
| author_facet | Milićević Nikola Đokić Nenad Mirović Vera Kalaš Branimir Đokić Ines |
| author_sort | Milićević Nikola |
| collection | DOAJ |
| description | Air pollution is a challenge faced by a large number of both developed and developing countries. Its consequences are particularly visible in urban areas, where the concentration of cars is the highest. In order to reduce the level of air pollution, one of the steps that should be taken, relates to the greater use of environmentally-friendly modes of transportation, among which are electric bicycles. The results of several studies have shown that substituting cars with electric bicycles can have positive effects on the environment and human health. Accordingly, the paper investigates the intention to purchase electric bicycles with a focus on the student population. It was analyzed in relation to the gender and age of the respondents. The obtained mean value indicates the existence of a relatively high intention of students when it comes to purchasing electric bicycles; hereby it is significantly higher among male respondents. In addition, its association with students' age was identified. After discussing the results, appropriate marketing and financial implications are presented. |
| first_indexed | 2024-03-09T00:49:33Z |
| format | Article |
| id | doaj.art-6bf6ef3756554560ac8f61d379c9f881 |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-03-09T00:49:33Z |
| publishDate | 2023-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-6bf6ef3756554560ac8f61d379c9f8812023-12-11T17:17:43ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642023-01-01541334010.5937/mkng2301033M0354-34712301033MThe analysis of intention to purchase electric bicycles by students: Marketing and financial implicationsMilićević Nikola0https://orcid.org/0000-0003-4834-6994Đokić Nenad1https://orcid.org/0000-0001-8229-8354Mirović Vera2https://orcid.org/0000-0002-1465-4692Kalaš Branimir3https://orcid.org/0000-0002-9141-7957Đokić Ines4https://orcid.org/0000-0002-0920-0469Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica, SerbiaUniverzitet u Novom Sadu, Ekonomski fakultet, Subotica, SerbiaUniverzitet u Novom Sadu, Ekonomski fakultet, Subotica, SerbiaUniverzitet u Novom Sadu, Ekonomski fakultet, Subotica, SerbiaUniverzitet u Novom Sadu, Ekonomski fakultet, Subotica, SerbiaAir pollution is a challenge faced by a large number of both developed and developing countries. Its consequences are particularly visible in urban areas, where the concentration of cars is the highest. In order to reduce the level of air pollution, one of the steps that should be taken, relates to the greater use of environmentally-friendly modes of transportation, among which are electric bicycles. The results of several studies have shown that substituting cars with electric bicycles can have positive effects on the environment and human health. Accordingly, the paper investigates the intention to purchase electric bicycles with a focus on the student population. It was analyzed in relation to the gender and age of the respondents. The obtained mean value indicates the existence of a relatively high intention of students when it comes to purchasing electric bicycles; hereby it is significantly higher among male respondents. In addition, its association with students' age was identified. After discussing the results, appropriate marketing and financial implications are presented.https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2023/0354-34712301033M.pdfelectric bicyclesintention to purchaseair pollutionmarketingfinancial implications |
| spellingShingle | Milićević Nikola Đokić Nenad Mirović Vera Kalaš Branimir Đokić Ines The analysis of intention to purchase electric bicycles by students: Marketing and financial implications Marketing (Beograd. 1991) electric bicycles intention to purchase air pollution marketing financial implications |
| title | The analysis of intention to purchase electric bicycles by students: Marketing and financial implications |
| title_full | The analysis of intention to purchase electric bicycles by students: Marketing and financial implications |
| title_fullStr | The analysis of intention to purchase electric bicycles by students: Marketing and financial implications |
| title_full_unstemmed | The analysis of intention to purchase electric bicycles by students: Marketing and financial implications |
| title_short | The analysis of intention to purchase electric bicycles by students: Marketing and financial implications |
| title_sort | analysis of intention to purchase electric bicycles by students marketing and financial implications |
| topic | electric bicycles intention to purchase air pollution marketing financial implications |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2023/0354-34712301033M.pdf |
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