Follow the Data! A Strategy for Tracing Infrastructural Power

Recalling the well-known strategy of “following the money” when investigating the underlying power structures and business models of legacy media, this article argues that studies of digital political economies can benefit instead from following the data. Combining perspectives from critical data st...

Full description

Bibliographic Details
Main Authors: Sofie Flensburg, Signe Sophus Lai
Format: Article
Language:English
Published: Cogitatio 2023-06-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/6464
_version_ 1797793870987132928
author Sofie Flensburg
Signe Sophus Lai
author_facet Sofie Flensburg
Signe Sophus Lai
author_sort Sofie Flensburg
collection DOAJ
description Recalling the well-known strategy of “following the money” when investigating the underlying power structures and business models of legacy media, this article argues that studies of digital political economies can benefit instead from following the data. Combining perspectives from critical data studies and infrastructure research, we first discuss how direct money flows can be difficult to trace in digital ecosystems, creating a need for alternative analytical approaches for studying and scrutinising contemporary power configurations in digital societies. As a theoretical backdrop, we elaborate on the concept of infrastructural power and apply it in a walkthrough of critical data infrastructures. To illustrate the efficacy of this strategy, we provide perspectives and examples from the political economies of internet infrastructures in Northern Europe and discuss how control over data is translated into economic profit and societal power. In doing so, we argue that increased attention to data infrastructures is needed to advance both critical data and infrastructure studies, improve digital market monitoring, and ground future regulation and policy.
first_indexed 2024-03-13T02:54:30Z
format Article
id doaj.art-6bfa342ea33748c293b9fca0ddc5f284
institution Directory Open Access Journal
issn 2183-2439
language English
last_indexed 2024-03-13T02:54:30Z
publishDate 2023-06-01
publisher Cogitatio
record_format Article
series Media and Communication
spelling doaj.art-6bfa342ea33748c293b9fca0ddc5f2842023-06-28T07:33:45ZengCogitatioMedia and Communication2183-24392023-06-0111231932910.17645/mac.v11i2.64643000Follow the Data! A Strategy for Tracing Infrastructural PowerSofie Flensburg0Signe Sophus Lai1Center for Tracking and Society, University of Copenhagen, DenmarkCenter for Tracking and Society, University of Copenhagen, DenmarkRecalling the well-known strategy of “following the money” when investigating the underlying power structures and business models of legacy media, this article argues that studies of digital political economies can benefit instead from following the data. Combining perspectives from critical data studies and infrastructure research, we first discuss how direct money flows can be difficult to trace in digital ecosystems, creating a need for alternative analytical approaches for studying and scrutinising contemporary power configurations in digital societies. As a theoretical backdrop, we elaborate on the concept of infrastructural power and apply it in a walkthrough of critical data infrastructures. To illustrate the efficacy of this strategy, we provide perspectives and examples from the political economies of internet infrastructures in Northern Europe and discuss how control over data is translated into economic profit and societal power. In doing so, we argue that increased attention to data infrastructures is needed to advance both critical data and infrastructure studies, improve digital market monitoring, and ground future regulation and policy.https://www.cogitatiopress.com/mediaandcommunication/article/view/6464critical data studiesdata economyinfrastructural powerinternet infrastructurespolitical economy
spellingShingle Sofie Flensburg
Signe Sophus Lai
Follow the Data! A Strategy for Tracing Infrastructural Power
Media and Communication
critical data studies
data economy
infrastructural power
internet infrastructures
political economy
title Follow the Data! A Strategy for Tracing Infrastructural Power
title_full Follow the Data! A Strategy for Tracing Infrastructural Power
title_fullStr Follow the Data! A Strategy for Tracing Infrastructural Power
title_full_unstemmed Follow the Data! A Strategy for Tracing Infrastructural Power
title_short Follow the Data! A Strategy for Tracing Infrastructural Power
title_sort follow the data a strategy for tracing infrastructural power
topic critical data studies
data economy
infrastructural power
internet infrastructures
political economy
url https://www.cogitatiopress.com/mediaandcommunication/article/view/6464
work_keys_str_mv AT sofieflensburg followthedataastrategyfortracinginfrastructuralpower
AT signesophuslai followthedataastrategyfortracinginfrastructuralpower