“Sapa Aruh” the Yogyakarta Government’s New Communication Strategy of Digital Media Management (@humasjogja)
The use of digital media has been very influential in all circles. This phenomenon forces the government to adapt and familiarize itself with digital media. The problem of information in the midst of the pandemic shows the importance of both central and regional government’s official social media as...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Bandung
2023-01-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/10705 |
| _version_ | 1797351696114909184 |
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| author | Filosa Gita Sukmono Adinda Putri Surya Kencana |
| author_facet | Filosa Gita Sukmono Adinda Putri Surya Kencana |
| author_sort | Filosa Gita Sukmono |
| collection | DOAJ |
| description | The use of digital media has been very influential in all circles. This phenomenon forces the government to adapt and familiarize itself with digital media. The problem of information in the midst of the pandemic shows the importance of both central and regional government’s official social media as a source of information or as media that can show that the government “cares” during the pandemic. This study aims to determine the communication strategy carried out by the Yogyakarta Government in managing Instagram @humasjogja. This is because the people of Yogyakarta always spread the posts uploaded by Yogyakarta’s Public Relations. This study uses a qualitative method. Based on the results of the study, the authors see that the Yogyakarta Government uses the official Instagram to appeal to the people of Yogyakarta, especially during the pandemic, by releasing new content and strategy. One of the content is “Sapa Aruh” which is a direct appeal from the Governor of Yogyakarta. |
| first_indexed | 2024-03-08T13:04:15Z |
| format | Article |
| id | doaj.art-6bfed7d780fc443090f679e8ba77ded5 |
| institution | Directory Open Access Journal |
| issn | 1411-5883 |
| language | Indonesian |
| last_indexed | 2024-03-08T13:04:15Z |
| publishDate | 2023-01-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj.art-6bfed7d780fc443090f679e8ba77ded52024-01-19T00:43:17ZindUniversitas Islam BandungMediaTor1411-58832023-01-0115226427710.29313/mediator.v15i2.107054560“Sapa Aruh” the Yogyakarta Government’s New Communication Strategy of Digital Media Management (@humasjogja)Filosa Gita Sukmono0Adinda Putri Surya Kencana1Universitas Muhammadiyah YogyakartaUniversitas Muhammadiyah YogyakartaThe use of digital media has been very influential in all circles. This phenomenon forces the government to adapt and familiarize itself with digital media. The problem of information in the midst of the pandemic shows the importance of both central and regional government’s official social media as a source of information or as media that can show that the government “cares” during the pandemic. This study aims to determine the communication strategy carried out by the Yogyakarta Government in managing Instagram @humasjogja. This is because the people of Yogyakarta always spread the posts uploaded by Yogyakarta’s Public Relations. This study uses a qualitative method. Based on the results of the study, the authors see that the Yogyakarta Government uses the official Instagram to appeal to the people of Yogyakarta, especially during the pandemic, by releasing new content and strategy. One of the content is “Sapa Aruh” which is a direct appeal from the Governor of Yogyakarta.https://ejournal.unisba.ac.id/index.php/mediator/article/view/10705media digital, informasi, pengelolaan, @humasjogja |
| spellingShingle | Filosa Gita Sukmono Adinda Putri Surya Kencana “Sapa Aruh” the Yogyakarta Government’s New Communication Strategy of Digital Media Management (@humasjogja) MediaTor media digital, informasi, pengelolaan, @humasjogja |
| title | “Sapa Aruh” the Yogyakarta Government’s New Communication Strategy of Digital Media Management (@humasjogja) |
| title_full | “Sapa Aruh” the Yogyakarta Government’s New Communication Strategy of Digital Media Management (@humasjogja) |
| title_fullStr | “Sapa Aruh” the Yogyakarta Government’s New Communication Strategy of Digital Media Management (@humasjogja) |
| title_full_unstemmed | “Sapa Aruh” the Yogyakarta Government’s New Communication Strategy of Digital Media Management (@humasjogja) |
| title_short | “Sapa Aruh” the Yogyakarta Government’s New Communication Strategy of Digital Media Management (@humasjogja) |
| title_sort | sapa aruh the yogyakarta government s new communication strategy of digital media management humasjogja |
| topic | media digital, informasi, pengelolaan, @humasjogja |
| url | https://ejournal.unisba.ac.id/index.php/mediator/article/view/10705 |
| work_keys_str_mv | AT filosagitasukmono sapaaruhtheyogyakartagovernmentsnewcommunicationstrategyofdigitalmediamanagementhumasjogja AT adindaputrisuryakencana sapaaruhtheyogyakartagovernmentsnewcommunicationstrategyofdigitalmediamanagementhumasjogja |