Estimation of Student Satisfaction and Student Loyalty in Indian University offering Higher Education
Thanks to its multidimensional nature and ultimate effect on customer retention, consumer engagement, and finally, firm efficiency, service value has gained a lot of attention in recent marketing literature. The findings indicate as the service value dimensions functional value, consumer satisfactio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Sciences Malaysia
2021-05-01
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| Series: | ASM Science Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.32802/asmscj.2021.738 |
| _version_ | 1797902147135733760 |
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| author | dhaval gaud Bijal Zaveri |
| author_facet | dhaval gaud Bijal Zaveri |
| author_sort | dhaval gaud |
| collection | DOAJ |
| description | Thanks to its multidimensional nature and ultimate effect on customer retention, consumer engagement, and finally, firm efficiency, service value has gained a lot of attention in recent marketing literature. The findings indicate as the service value dimensions functional value, consumer satisfaction, service efficiency, appurtenant value, image, and social value. This study supports the notion that higher education institutes can achieve a competitive advantage by focusing on value for service. |
| first_indexed | 2024-04-10T09:13:11Z |
| format | Article |
| id | doaj.art-6c1b4b4bec6b44a8a6fd2e523d1fa942 |
| institution | Directory Open Access Journal |
| issn | 1823-6782 |
| language | English |
| last_indexed | 2024-04-10T09:13:11Z |
| publishDate | 2021-05-01 |
| publisher | Academy of Sciences Malaysia |
| record_format | Article |
| series | ASM Science Journal |
| spelling | doaj.art-6c1b4b4bec6b44a8a6fd2e523d1fa9422023-02-21T03:17:59ZengAcademy of Sciences MalaysiaASM Science Journal1823-67822021-05-01151610.32802/asmscj.2021.738738Estimation of Student Satisfaction and Student Loyalty in Indian University offering Higher Educationdhaval gaud0Bijal ZaveriParul Institute of Management and Research, Faculty of Management, Parul UniversityThanks to its multidimensional nature and ultimate effect on customer retention, consumer engagement, and finally, firm efficiency, service value has gained a lot of attention in recent marketing literature. The findings indicate as the service value dimensions functional value, consumer satisfaction, service efficiency, appurtenant value, image, and social value. This study supports the notion that higher education institutes can achieve a competitive advantage by focusing on value for service.https://doi.org/10.32802/asmscj.2021.738student satisfactionstudent loyaltyhigher educationindiauniversity |
| spellingShingle | dhaval gaud Bijal Zaveri Estimation of Student Satisfaction and Student Loyalty in Indian University offering Higher Education ASM Science Journal student satisfaction student loyalty higher education india university |
| title | Estimation of Student Satisfaction and Student Loyalty in Indian University offering Higher Education |
| title_full | Estimation of Student Satisfaction and Student Loyalty in Indian University offering Higher Education |
| title_fullStr | Estimation of Student Satisfaction and Student Loyalty in Indian University offering Higher Education |
| title_full_unstemmed | Estimation of Student Satisfaction and Student Loyalty in Indian University offering Higher Education |
| title_short | Estimation of Student Satisfaction and Student Loyalty in Indian University offering Higher Education |
| title_sort | estimation of student satisfaction and student loyalty in indian university offering higher education |
| topic | student satisfaction student loyalty higher education india university |
| url | https://doi.org/10.32802/asmscj.2021.738 |
| work_keys_str_mv | AT dhavalgaud estimationofstudentsatisfactionandstudentloyaltyinindianuniversityofferinghighereducation AT bijalzaveri estimationofstudentsatisfactionandstudentloyaltyinindianuniversityofferinghighereducation |