Leveraging insurance customer data to characterize socioeconomic indicators of Swiss municipalities.

The availability of reliable socioeconomic data is critical for the design of urban policies and the implementation of location-based services; however, often, their temporal and geographical coverage remain scarce. We explore the potential for insurance customers data to predict socioeconomic indic...

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Main Authors: Lorenzo Donadio, Rossano Schifanella, Claudia R Binder, Emanuele Massaro
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2021-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0246785
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author Lorenzo Donadio
Rossano Schifanella
Claudia R Binder
Emanuele Massaro
author_facet Lorenzo Donadio
Rossano Schifanella
Claudia R Binder
Emanuele Massaro
author_sort Lorenzo Donadio
collection DOAJ
description The availability of reliable socioeconomic data is critical for the design of urban policies and the implementation of location-based services; however, often, their temporal and geographical coverage remain scarce. We explore the potential for insurance customers data to predict socioeconomic indicators of Swiss municipalities. First, we define a features space by aggregating at city-level individual customer data along several behavioral and user profile dimensions. Second, we collect official statistics shared by the Swiss authorities on a wide spectrum of categories: Population, Transportation, Work, Space and Territory, Housing, and Economy. Third, we adopt two spatial regression models exploring both global and local geographical dependencies to investigate their predictability. Results show consistently a correlation between insurance customer characteristics and official socioeconomic indexes. Performance fluctuates depending on the category, with values of R2 > 0.6 for several target variables using a 5-fold cross validation. As a case study, we focus on predicting the percentage of the population using public transportation and we discuss the implications on a regional scope. We believe that this methodology can support official statistical offices and it could open up new opportunities for the characterization of socioeconomic traits at highly-granular spatial and temporal scales.
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spelling doaj.art-6c2333b214ee4c348aadee6e9b7ab0852022-12-21T19:20:00ZengPublic Library of Science (PLoS)PLoS ONE1932-62032021-01-01163e024678510.1371/journal.pone.0246785Leveraging insurance customer data to characterize socioeconomic indicators of Swiss municipalities.Lorenzo DonadioRossano SchifanellaClaudia R BinderEmanuele MassaroThe availability of reliable socioeconomic data is critical for the design of urban policies and the implementation of location-based services; however, often, their temporal and geographical coverage remain scarce. We explore the potential for insurance customers data to predict socioeconomic indicators of Swiss municipalities. First, we define a features space by aggregating at city-level individual customer data along several behavioral and user profile dimensions. Second, we collect official statistics shared by the Swiss authorities on a wide spectrum of categories: Population, Transportation, Work, Space and Territory, Housing, and Economy. Third, we adopt two spatial regression models exploring both global and local geographical dependencies to investigate their predictability. Results show consistently a correlation between insurance customer characteristics and official socioeconomic indexes. Performance fluctuates depending on the category, with values of R2 > 0.6 for several target variables using a 5-fold cross validation. As a case study, we focus on predicting the percentage of the population using public transportation and we discuss the implications on a regional scope. We believe that this methodology can support official statistical offices and it could open up new opportunities for the characterization of socioeconomic traits at highly-granular spatial and temporal scales.https://doi.org/10.1371/journal.pone.0246785
spellingShingle Lorenzo Donadio
Rossano Schifanella
Claudia R Binder
Emanuele Massaro
Leveraging insurance customer data to characterize socioeconomic indicators of Swiss municipalities.
PLoS ONE
title Leveraging insurance customer data to characterize socioeconomic indicators of Swiss municipalities.
title_full Leveraging insurance customer data to characterize socioeconomic indicators of Swiss municipalities.
title_fullStr Leveraging insurance customer data to characterize socioeconomic indicators of Swiss municipalities.
title_full_unstemmed Leveraging insurance customer data to characterize socioeconomic indicators of Swiss municipalities.
title_short Leveraging insurance customer data to characterize socioeconomic indicators of Swiss municipalities.
title_sort leveraging insurance customer data to characterize socioeconomic indicators of swiss municipalities
url https://doi.org/10.1371/journal.pone.0246785
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AT rossanoschifanella leveraginginsurancecustomerdatatocharacterizesocioeconomicindicatorsofswissmunicipalities
AT claudiarbinder leveraginginsurancecustomerdatatocharacterizesocioeconomicindicatorsofswissmunicipalities
AT emanuelemassaro leveraginginsurancecustomerdatatocharacterizesocioeconomicindicatorsofswissmunicipalities