Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia
The sociolinguistic paradigm forms the background of this study. Code switching in advertisements is an interesting thing because it actually shows the interrelation between major and minor languages which are in Indonesian and Javanese. On the other hand, code switching is a linguistic phenomenon t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Prodi Sastra Indonesia Fakultas Adab dan Humaniora UIN Sunan Ampel Surabaya
2020-07-01
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| Series: | Suluk: Jurnal Bahasa, Sastra, dan Budaya |
| Subjects: | |
| Online Access: | https://jurnalfahum.uinsby.ac.id/index.php/Suluk/article/view/274 |
| _version_ | 1827784499387170816 |
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| author | Munfa’ati Muadibah Miranti Widyaningsih Assolatu Jamiah Asep Abbas Abdullah |
| author_facet | Munfa’ati Muadibah Miranti Widyaningsih Assolatu Jamiah Asep Abbas Abdullah |
| author_sort | Munfa’ati Muadibah |
| collection | DOAJ |
| description | The sociolinguistic paradigm forms the background of this study. Code switching in advertisements is an interesting thing because it actually shows the interrelation between major and minor languages which are in Indonesian and Javanese. On the other hand, code switching is a linguistic phenomenon that is closely related to certain social situations. The object in this study is the Tokopedia advertisement "Berani Tentukan Mimpi: Lanjutkan Mimpi atau Ubah Mimpi". The method of the study is qualitative based on video advertisements in the Youtube channel. Based on the results of the analysis, it is concluded that the linguistic event (code switching) is Tokopedia's strategy in imaging itself, increasing the interest of producers and consumers in making transactions in the marketplace at once. |
| first_indexed | 2024-03-11T16:06:08Z |
| format | Article |
| id | doaj.art-6c4a31d46ee146bebec697e7cb115127 |
| institution | Directory Open Access Journal |
| issn | 2686-2689 2714-7932 |
| language | English |
| last_indexed | 2024-03-11T16:06:08Z |
| publishDate | 2020-07-01 |
| publisher | Prodi Sastra Indonesia Fakultas Adab dan Humaniora UIN Sunan Ampel Surabaya |
| record_format | Article |
| series | Suluk: Jurnal Bahasa, Sastra, dan Budaya |
| spelling | doaj.art-6c4a31d46ee146bebec697e7cb1151272023-10-25T03:41:46ZengProdi Sastra Indonesia Fakultas Adab dan Humaniora UIN Sunan Ampel SurabayaSuluk: Jurnal Bahasa, Sastra, dan Budaya2686-26892714-79322020-07-0121637310.15642/suluk.2020.2.1.63-73183Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan TokopediaMunfa’ati Muadibah0Miranti Widyaningsih1Assolatu Jamiah2Asep Abbas Abdullah3UIN Sunan Ampel SurabayaUIN Sunan Ampel SurabayaUIN Sunan Ampel SurabayaUIN Sunan Ampel SurabayaThe sociolinguistic paradigm forms the background of this study. Code switching in advertisements is an interesting thing because it actually shows the interrelation between major and minor languages which are in Indonesian and Javanese. On the other hand, code switching is a linguistic phenomenon that is closely related to certain social situations. The object in this study is the Tokopedia advertisement "Berani Tentukan Mimpi: Lanjutkan Mimpi atau Ubah Mimpi". The method of the study is qualitative based on video advertisements in the Youtube channel. Based on the results of the analysis, it is concluded that the linguistic event (code switching) is Tokopedia's strategy in imaging itself, increasing the interest of producers and consumers in making transactions in the marketplace at once.https://jurnalfahum.uinsby.ac.id/index.php/Suluk/article/view/274code switchingadvertisementtokopedia |
| spellingShingle | Munfa’ati Muadibah Miranti Widyaningsih Assolatu Jamiah Asep Abbas Abdullah Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia Suluk: Jurnal Bahasa, Sastra, dan Budaya code switching advertisement tokopedia |
| title | Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia |
| title_full | Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia |
| title_fullStr | Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia |
| title_full_unstemmed | Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia |
| title_short | Antara Yogyakarta dan Jakarta: Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia |
| title_sort | antara yogyakarta dan jakarta campur kode dan domestikasi bahasa jawa dalam iklan tokopedia |
| topic | code switching advertisement tokopedia |
| url | https://jurnalfahum.uinsby.ac.id/index.php/Suluk/article/view/274 |
| work_keys_str_mv | AT munfaatimuadibah antarayogyakartadanjakartacampurkodedandomestikasibahasajawadalamiklantokopedia AT mirantiwidyaningsih antarayogyakartadanjakartacampurkodedandomestikasibahasajawadalamiklantokopedia AT assolatujamiah antarayogyakartadanjakartacampurkodedandomestikasibahasajawadalamiklantokopedia AT asepabbasabdullah antarayogyakartadanjakartacampurkodedandomestikasibahasajawadalamiklantokopedia |