Energy conservation goals: What people adopt, what they recommend, and why

Failures to reduce greenhouse gas emissions by adopting policies, technologies, and lifestyle changes have led the world to the brink of crisis, or likely beyond. Here we use Internet surveys to attempt to understand these failures by studying factors that affect the adoption of personal energy cons...

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Main Authors: Shahzeen Z. Attari, David H. Krantz, Elke U. Weber
Format: Article
Language:English
Published: Cambridge University Press 2016-07-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/16/16326/jdm16326.pdf
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author Shahzeen Z. Attari
David H. Krantz
Elke U. Weber
author_facet Shahzeen Z. Attari
David H. Krantz
Elke U. Weber
author_sort Shahzeen Z. Attari
collection DOAJ
description Failures to reduce greenhouse gas emissions by adopting policies, technologies, and lifestyle changes have led the world to the brink of crisis, or likely beyond. Here we use Internet surveys to attempt to understand these failures by studying factors that affect the adoption of personal energy conservation behaviors and also endorsement of energy conservation goals proposed for others. We demonstrate an asymmetry between goals for self and others (“I’ll do the easy thing, you do the hard thing”), but we show that this asymmetry is partly produced by actor/observer differences: people know what they do already (and generally do not propose those actions as personal goals) and also know their own situational constraints that are barriers to action. We also show, however, that endorsement of conservation goals decreases steeply as a function of perceived difficulty; this suggests a role for motivated cognition as a barrier to conservation: difficult things are perceived as less applicable to one’s situation.
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spelling doaj.art-6c528de8bbe941bca0f2ab1f50a90dfb2023-08-02T06:02:24ZengCambridge University PressJudgment and Decision Making1930-29752016-07-01114342351Energy conservation goals: What people adopt, what they recommend, and whyShahzeen Z. AttariDavid H. KrantzElke U. WeberFailures to reduce greenhouse gas emissions by adopting policies, technologies, and lifestyle changes have led the world to the brink of crisis, or likely beyond. Here we use Internet surveys to attempt to understand these failures by studying factors that affect the adoption of personal energy conservation behaviors and also endorsement of energy conservation goals proposed for others. We demonstrate an asymmetry between goals for self and others (“I’ll do the easy thing, you do the hard thing”), but we show that this asymmetry is partly produced by actor/observer differences: people know what they do already (and generally do not propose those actions as personal goals) and also know their own situational constraints that are barriers to action. We also show, however, that endorsement of conservation goals decreases steeply as a function of perceived difficulty; this suggests a role for motivated cognition as a barrier to conservation: difficult things are perceived as less applicable to one’s situation.http://journal.sjdm.org/16/16326/jdm16326.pdfenergy conservation actor/observer bias motivated reasoningNAKeywords
spellingShingle Shahzeen Z. Attari
David H. Krantz
Elke U. Weber
Energy conservation goals: What people adopt, what they recommend, and why
Judgment and Decision Making
energy conservation
actor/observer bias
motivated reasoningNAKeywords
title Energy conservation goals: What people adopt, what they recommend, and why
title_full Energy conservation goals: What people adopt, what they recommend, and why
title_fullStr Energy conservation goals: What people adopt, what they recommend, and why
title_full_unstemmed Energy conservation goals: What people adopt, what they recommend, and why
title_short Energy conservation goals: What people adopt, what they recommend, and why
title_sort energy conservation goals what people adopt what they recommend and why
topic energy conservation
actor/observer bias
motivated reasoningNAKeywords
url http://journal.sjdm.org/16/16326/jdm16326.pdf
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