Content of YouTube Videos on Cassava Production and Processing in Nigeria
This study examined content of YouTube videos on cassava production and processing posted in Nigeria between 2009 and 2019. Purposive sampling method was used in selecting 155 YouTube videos with cassava production and processing contents. Primary data on video source, content, duration, quality,...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Agricultural Extension Society of Nigeria
2021-10-01
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| Series: | Journal of Agricultural Extension |
| Online Access: | https://www.aesonnigeria.org/ajm/index.php/jae/article/view/2925 |
| _version_ | 1811200109158858752 |
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| author | Tajudeen Oyekunle Banmeke Olumayowa Cornelius Eniola Bolanle Idowu Akeredolu-Ale Rofiat Folashade Kareem Luqman Adedeji Hussain |
| author_facet | Tajudeen Oyekunle Banmeke Olumayowa Cornelius Eniola Bolanle Idowu Akeredolu-Ale Rofiat Folashade Kareem Luqman Adedeji Hussain |
| author_sort | Tajudeen Oyekunle Banmeke |
| collection | DOAJ |
| description |
This study examined content of YouTube videos on cassava production and processing posted in Nigeria between 2009 and 2019. Purposive sampling method was used in selecting 155 YouTube videos with cassava production and processing contents. Primary data on video source, content, duration, quality, number of views, subscribers, likes, comments, presentation format and year of upload were obtained by watching these videos. Data were analyzed using frequency counts, percentages, means, standard deviation. Many (53.5%) of the videos were on processing of cassava, while most (80.0%) of the videos were relatively recent (2014 - 2019). Private individuals (38.7%) and media houses (34.2%) were the main sources of videos on cassava production and processing on YouTube. The major content of the video was on agronomic practices in cassava production (12.9%) and value addition (11.0%). Also, 66.0% of the videos had video description (descriptive texts), 36.8% had mobilizing information while 52.3% had a video quality of 720p. Furthermore, 72.9% of the videos had between 1 to 7 minute runtime and these videos had more likes than dislikes with mean values of 92.8 and 5.6 respectively. The mean number of views, subscribers and comments were 11,138.1, 179,537.6 and 13.6, respectively. The presentation patterns in the videos were in form of news (24.5%) and documentary (20.0%). YouTube videos on cassava production and processing were well viewed with a substantial number of subscribers. More YouTube videos on cassava production and processing should be produced with varied contents by different stakeholders in the agricultural sector.
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| first_indexed | 2024-04-12T01:59:15Z |
| format | Article |
| id | doaj.art-6c559ac561e8494a89aa0c929b4616f1 |
| institution | Directory Open Access Journal |
| issn | 1119-944X 2408-6851 |
| language | English |
| last_indexed | 2024-04-12T01:59:15Z |
| publishDate | 2021-10-01 |
| publisher | Agricultural Extension Society of Nigeria |
| record_format | Article |
| series | Journal of Agricultural Extension |
| spelling | doaj.art-6c559ac561e8494a89aa0c929b4616f12022-12-22T03:52:44ZengAgricultural Extension Society of NigeriaJournal of Agricultural Extension1119-944X2408-68512021-10-01254Content of YouTube Videos on Cassava Production and Processing in NigeriaTajudeen Oyekunle Banmeke0Olumayowa Cornelius Eniola1Bolanle Idowu Akeredolu-Ale2Rofiat Folashade Kareem3Luqman Adedeji Hussain4Federal University of Agriculture, AbeokutaDepartment of Agricultural Extension and Rural Development, Federal University of Agriculture, AbeokutaDepartment of Communication and General Studies, Federal University of Agriculture, Abeokuta1Department of Agricultural Extension and Rural Development, Federal University of Agriculture, Abeokuta3Agricultural Science Education Department, Adeniran Ogunsanya College of Education, Lagos State This study examined content of YouTube videos on cassava production and processing posted in Nigeria between 2009 and 2019. Purposive sampling method was used in selecting 155 YouTube videos with cassava production and processing contents. Primary data on video source, content, duration, quality, number of views, subscribers, likes, comments, presentation format and year of upload were obtained by watching these videos. Data were analyzed using frequency counts, percentages, means, standard deviation. Many (53.5%) of the videos were on processing of cassava, while most (80.0%) of the videos were relatively recent (2014 - 2019). Private individuals (38.7%) and media houses (34.2%) were the main sources of videos on cassava production and processing on YouTube. The major content of the video was on agronomic practices in cassava production (12.9%) and value addition (11.0%). Also, 66.0% of the videos had video description (descriptive texts), 36.8% had mobilizing information while 52.3% had a video quality of 720p. Furthermore, 72.9% of the videos had between 1 to 7 minute runtime and these videos had more likes than dislikes with mean values of 92.8 and 5.6 respectively. The mean number of views, subscribers and comments were 11,138.1, 179,537.6 and 13.6, respectively. The presentation patterns in the videos were in form of news (24.5%) and documentary (20.0%). YouTube videos on cassava production and processing were well viewed with a substantial number of subscribers. More YouTube videos on cassava production and processing should be produced with varied contents by different stakeholders in the agricultural sector. https://www.aesonnigeria.org/ajm/index.php/jae/article/view/2925 |
| spellingShingle | Tajudeen Oyekunle Banmeke Olumayowa Cornelius Eniola Bolanle Idowu Akeredolu-Ale Rofiat Folashade Kareem Luqman Adedeji Hussain Content of YouTube Videos on Cassava Production and Processing in Nigeria Journal of Agricultural Extension |
| title | Content of YouTube Videos on Cassava Production and Processing in Nigeria |
| title_full | Content of YouTube Videos on Cassava Production and Processing in Nigeria |
| title_fullStr | Content of YouTube Videos on Cassava Production and Processing in Nigeria |
| title_full_unstemmed | Content of YouTube Videos on Cassava Production and Processing in Nigeria |
| title_short | Content of YouTube Videos on Cassava Production and Processing in Nigeria |
| title_sort | content of youtube videos on cassava production and processing in nigeria |
| url | https://www.aesonnigeria.org/ajm/index.php/jae/article/view/2925 |
| work_keys_str_mv | AT tajudeenoyekunlebanmeke contentofyoutubevideosoncassavaproductionandprocessinginnigeria AT olumayowacorneliuseniola contentofyoutubevideosoncassavaproductionandprocessinginnigeria AT bolanleidowuakeredoluale contentofyoutubevideosoncassavaproductionandprocessinginnigeria AT rofiatfolashadekareem contentofyoutubevideosoncassavaproductionandprocessinginnigeria AT luqmanadedejihussain contentofyoutubevideosoncassavaproductionandprocessinginnigeria |