Effect of Personalized Email-Based Reminders on Participants’ Timeliness in an Online Education Program: Randomized Controlled Trial

BackgroundPostsecondary students need to be able to handle self-regulated learning and manage schedules set by instructors. This is particularly the case with online courses, as they often come with a limited number of social reminders and less information directly from the t...

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Main Authors: Olle Bälter, Andreas Jemstedt, Feben Javan Abraham, Christine Persson Osowski, Reuben Mugisha, Katarina Bälter
Format: Article
Language:English
Published: JMIR Publications 2023-10-01
Series:JMIR Formative Research
Online Access:https://formative.jmir.org/2023/1/e43977
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author Olle Bälter
Andreas Jemstedt
Feben Javan Abraham
Christine Persson Osowski
Reuben Mugisha
Katarina Bälter
author_facet Olle Bälter
Andreas Jemstedt
Feben Javan Abraham
Christine Persson Osowski
Reuben Mugisha
Katarina Bälter
author_sort Olle Bälter
collection DOAJ
description BackgroundPostsecondary students need to be able to handle self-regulated learning and manage schedules set by instructors. This is particularly the case with online courses, as they often come with a limited number of social reminders and less information directly from the teacher compared to courses with physical presence. This may increase procrastination and reduce timeliness of the students. Reminders may be a tool to improve the timeliness of students’ study behavior, but previous research shows that the effect of reminders differs between types of reminders, whether the reminder is personalized or general, and depending on the background of the students. In the worst cases, reminders can even increase procrastination. ObjectiveThe aim of this study was to test if personalized email reminders, as compared to general email reminders, affect the time to completion of scheduled online coursework. The personalized reminders included information on which page in the online material the participants ought to be on at the present point in time and the last page they were on during their last session. The general reminders only contained the first part of this information: where they ought to be at the present point in time. MethodsWeekly email reminders were sent to all participants enrolled in an online program, which included 39 professional learners from three East African countries. All participants in the Online Education for Leaders in Nutrition and Sustainability program, which uses a question-based learning methodology, were randomly assigned to either personalized or general reminders. The structure of the study was AB-BA, so that group A received personalized reminders for the first unit, then general reminders for the rest of the course, while group B started with general reminders and received personalized reminders only in the third (and last) unit in the course. ResultsIn total, 585 email reminders were distributed, of which 390 were general reminders and 195 were personalized. A Bayesian mixed-effects logistic regression was used to estimate the difference in the probability of being on time with one’s studies. The probability of being on time was 14 percentage points (95% credible interval 3%-25%) higher following personalized reminders compared to that following general reminders. For a course with 100 participants, this means 14 more students would be on time. ConclusionsPersonalized reminders had a greater positive effect than general reminders for a group of adults working full-time while enrolled in our online educational program. Considering how small the intervention was—adding a few words with the page number the student ought to be on to a reminder—we consider this effect fairly substantial. This intervention could be repeated manually by anyone and in large courses with some basic programming.
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spelling doaj.art-6c5d4c976ac740c5a0f735a03c8b33122023-10-13T13:01:18ZengJMIR PublicationsJMIR Formative Research2561-326X2023-10-017e4397710.2196/43977Effect of Personalized Email-Based Reminders on Participants’ Timeliness in an Online Education Program: Randomized Controlled TrialOlle Bälterhttps://orcid.org/0000-0001-5626-1187Andreas Jemstedthttps://orcid.org/0000-0003-3845-5468Feben Javan Abrahamhttps://orcid.org/0000-0002-0763-7771Christine Persson Osowskihttps://orcid.org/0000-0003-1142-1495Reuben Mugishahttps://orcid.org/0000-0001-8329-3336Katarina Bälterhttps://orcid.org/0000-0003-2046-5641 BackgroundPostsecondary students need to be able to handle self-regulated learning and manage schedules set by instructors. This is particularly the case with online courses, as they often come with a limited number of social reminders and less information directly from the teacher compared to courses with physical presence. This may increase procrastination and reduce timeliness of the students. Reminders may be a tool to improve the timeliness of students’ study behavior, but previous research shows that the effect of reminders differs between types of reminders, whether the reminder is personalized or general, and depending on the background of the students. In the worst cases, reminders can even increase procrastination. ObjectiveThe aim of this study was to test if personalized email reminders, as compared to general email reminders, affect the time to completion of scheduled online coursework. The personalized reminders included information on which page in the online material the participants ought to be on at the present point in time and the last page they were on during their last session. The general reminders only contained the first part of this information: where they ought to be at the present point in time. MethodsWeekly email reminders were sent to all participants enrolled in an online program, which included 39 professional learners from three East African countries. All participants in the Online Education for Leaders in Nutrition and Sustainability program, which uses a question-based learning methodology, were randomly assigned to either personalized or general reminders. The structure of the study was AB-BA, so that group A received personalized reminders for the first unit, then general reminders for the rest of the course, while group B started with general reminders and received personalized reminders only in the third (and last) unit in the course. ResultsIn total, 585 email reminders were distributed, of which 390 were general reminders and 195 were personalized. A Bayesian mixed-effects logistic regression was used to estimate the difference in the probability of being on time with one’s studies. The probability of being on time was 14 percentage points (95% credible interval 3%-25%) higher following personalized reminders compared to that following general reminders. For a course with 100 participants, this means 14 more students would be on time. ConclusionsPersonalized reminders had a greater positive effect than general reminders for a group of adults working full-time while enrolled in our online educational program. Considering how small the intervention was—adding a few words with the page number the student ought to be on to a reminder—we consider this effect fairly substantial. This intervention could be repeated manually by anyone and in large courses with some basic programming.https://formative.jmir.org/2023/1/e43977
spellingShingle Olle Bälter
Andreas Jemstedt
Feben Javan Abraham
Christine Persson Osowski
Reuben Mugisha
Katarina Bälter
Effect of Personalized Email-Based Reminders on Participants’ Timeliness in an Online Education Program: Randomized Controlled Trial
JMIR Formative Research
title Effect of Personalized Email-Based Reminders on Participants’ Timeliness in an Online Education Program: Randomized Controlled Trial
title_full Effect of Personalized Email-Based Reminders on Participants’ Timeliness in an Online Education Program: Randomized Controlled Trial
title_fullStr Effect of Personalized Email-Based Reminders on Participants’ Timeliness in an Online Education Program: Randomized Controlled Trial
title_full_unstemmed Effect of Personalized Email-Based Reminders on Participants’ Timeliness in an Online Education Program: Randomized Controlled Trial
title_short Effect of Personalized Email-Based Reminders on Participants’ Timeliness in an Online Education Program: Randomized Controlled Trial
title_sort effect of personalized email based reminders on participants timeliness in an online education program randomized controlled trial
url https://formative.jmir.org/2023/1/e43977
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