Strategi Promosi Jasa Pendidikan di Pondok Pesantren Nurul Ulum Kabupaten Blitar
Promotion is a marketing activity carried out by the company (school) to introduce to the public (community) about the products they have. This study aims to determine the promotion strategy through the marketing mix of educational services at the Nurul Ulum Islamic Boarding School, Blitar Regency,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Sekolah Tinggi Ilmu Tarbiyah Al-Urwatul Wutsqo Jombang
2021-09-01
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| Series: | Al-Idaroh: Jurnal Studi Manajemen Pendidikan Islam |
| Subjects: | |
| Online Access: | https://jurnal.stituwjombang.ac.id/index.php/al-idaroh/article/view/294 |
| _version_ | 1811257870939848704 |
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| author | Nurdelima Waruwu Zahrotul Munawwaroh Syifa' Nurda Mu'affa |
| author_facet | Nurdelima Waruwu Zahrotul Munawwaroh Syifa' Nurda Mu'affa |
| author_sort | Nurdelima Waruwu |
| collection | DOAJ |
| description | Promotion is a marketing activity carried out by the company (school) to introduce to the public (community) about the products they have. This study aims to determine the promotion strategy through the marketing mix of educational services at the Nurul Ulum Islamic Boarding School, Blitar Regency, which is a broad unified plan for the long term and is integrated with all available resources and connects strengths, weaknesses, opportunities, and threats. This study uses a qualitative approach with a descriptive method. The data sources were selected purposively and snowball sampling. The research data was collected through interviews, observations, and document studies. Data analysis was carried out with qualitative analysis techniques which included data collection, data reduction, data presentation, and drawing conclusions. Meanwhile, to check the validity of the data, the researcher used triangulation techniques, namely data triangulation and method triangulation. The results of the research conducted by the authors show that the promotion carried out by the Nurul Ulum Islamic Boarding School in Blitar Regency has been carried out well. The implementation of the promotion strategy through the 7P mix (product, price, place, promotion, people, physical evidence, process) went quite well even though there was no planning and special program for each promotional mix activity carried out. |
| first_indexed | 2024-04-12T18:04:21Z |
| format | Article |
| id | doaj.art-6c69edb2f27d40928a392874157de004 |
| institution | Directory Open Access Journal |
| issn | 2549-8339 2579-3683 |
| language | English |
| last_indexed | 2024-04-12T18:04:21Z |
| publishDate | 2021-09-01 |
| publisher | Sekolah Tinggi Ilmu Tarbiyah Al-Urwatul Wutsqo Jombang |
| record_format | Article |
| series | Al-Idaroh: Jurnal Studi Manajemen Pendidikan Islam |
| spelling | doaj.art-6c69edb2f27d40928a392874157de0042022-12-22T03:22:02ZengSekolah Tinggi Ilmu Tarbiyah Al-Urwatul Wutsqo JombangAl-Idaroh: Jurnal Studi Manajemen Pendidikan Islam2549-83392579-36832021-09-015221623110.54437/alidaroh.v5i2.294237Strategi Promosi Jasa Pendidikan di Pondok Pesantren Nurul Ulum Kabupaten BlitarNurdelima Waruwu0Zahrotul Munawwaroh1Syifa' Nurda Mu'affa2Universitas Islam Negeri Syarif Hidayatullah JakartaUniversitas Islam Negeri Syarif Hidayatullah JakartaUIN Syarif Hidayatullah JakartaPromotion is a marketing activity carried out by the company (school) to introduce to the public (community) about the products they have. This study aims to determine the promotion strategy through the marketing mix of educational services at the Nurul Ulum Islamic Boarding School, Blitar Regency, which is a broad unified plan for the long term and is integrated with all available resources and connects strengths, weaknesses, opportunities, and threats. This study uses a qualitative approach with a descriptive method. The data sources were selected purposively and snowball sampling. The research data was collected through interviews, observations, and document studies. Data analysis was carried out with qualitative analysis techniques which included data collection, data reduction, data presentation, and drawing conclusions. Meanwhile, to check the validity of the data, the researcher used triangulation techniques, namely data triangulation and method triangulation. The results of the research conducted by the authors show that the promotion carried out by the Nurul Ulum Islamic Boarding School in Blitar Regency has been carried out well. The implementation of the promotion strategy through the 7P mix (product, price, place, promotion, people, physical evidence, process) went quite well even though there was no planning and special program for each promotional mix activity carried out.https://jurnal.stituwjombang.ac.id/index.php/al-idaroh/article/view/294education servicespromotionstrategy |
| spellingShingle | Nurdelima Waruwu Zahrotul Munawwaroh Syifa' Nurda Mu'affa Strategi Promosi Jasa Pendidikan di Pondok Pesantren Nurul Ulum Kabupaten Blitar Al-Idaroh: Jurnal Studi Manajemen Pendidikan Islam education services promotion strategy |
| title | Strategi Promosi Jasa Pendidikan di Pondok Pesantren Nurul Ulum Kabupaten Blitar |
| title_full | Strategi Promosi Jasa Pendidikan di Pondok Pesantren Nurul Ulum Kabupaten Blitar |
| title_fullStr | Strategi Promosi Jasa Pendidikan di Pondok Pesantren Nurul Ulum Kabupaten Blitar |
| title_full_unstemmed | Strategi Promosi Jasa Pendidikan di Pondok Pesantren Nurul Ulum Kabupaten Blitar |
| title_short | Strategi Promosi Jasa Pendidikan di Pondok Pesantren Nurul Ulum Kabupaten Blitar |
| title_sort | strategi promosi jasa pendidikan di pondok pesantren nurul ulum kabupaten blitar |
| topic | education services promotion strategy |
| url | https://jurnal.stituwjombang.ac.id/index.php/al-idaroh/article/view/294 |
| work_keys_str_mv | AT nurdelimawaruwu strategipromosijasapendidikandipondokpesantrennurululumkabupatenblitar AT zahrotulmunawwaroh strategipromosijasapendidikandipondokpesantrennurululumkabupatenblitar AT syifanurdamuaffa strategipromosijasapendidikandipondokpesantrennurululumkabupatenblitar |