Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding
Before engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human brands. A multi-step analysis of the growing b...
Main Authors: | , , |
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Format: | Article |
Language: | English |
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Frontiers Media S.A.
2020-08-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.01809/full |
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author | Stefan Scheidt Carsten Gelhard Jörg Henseler Jörg Henseler |
author_facet | Stefan Scheidt Carsten Gelhard Jörg Henseler Jörg Henseler |
author_sort | Stefan Scheidt |
collection | DOAJ |
description | Before engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human brands. A multi-step analysis of the growing body of literature on personal branding is employed, integrating a framework that covers six key research streams of personal branding, (1) terminology and definition, (2) underlying theories, (3) classes and categories, (4) benefits, (5) antecedents, and (6) key ingredients and applications, complemented by challenges the domain of personal branding has to cope with. The analysis shows that personal branding is an interdisciplinary concern, which is still in its infancy and in which universally valid personal branding frameworks or even theories cannot be identified yet. Personal branding appears as a source for new academic impulses, as it may sensitize scholars to opportunities for intensifying collaboration with practitioners and with other academic domains to enrich and disseminate knowledge in their fields. |
first_indexed | 2024-12-16T15:02:19Z |
format | Article |
id | doaj.art-6c7ff70a407d4ed196ee929e4f427334 |
institution | Directory Open Access Journal |
issn | 1664-1078 |
language | English |
last_indexed | 2024-12-16T15:02:19Z |
publishDate | 2020-08-01 |
publisher | Frontiers Media S.A. |
record_format | Article |
series | Frontiers in Psychology |
spelling | doaj.art-6c7ff70a407d4ed196ee929e4f4273342022-12-21T22:27:16ZengFrontiers Media S.A.Frontiers in Psychology1664-10782020-08-011110.3389/fpsyg.2020.01809559500Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal BrandingStefan Scheidt0Carsten Gelhard1Jörg Henseler2Jörg Henseler3Chair of Product-Market Relations, Department of Design, Production and Management, University of Twente, Enschede, NetherlandsChair of Product-Market Relations, Department of Design, Production and Management, University of Twente, Enschede, NetherlandsChair of Product-Market Relations, Department of Design, Production and Management, University of Twente, Enschede, NetherlandsNova Information Management School, Universidade Nova de Lisboa, Lisbon, PortugalBefore engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human brands. A multi-step analysis of the growing body of literature on personal branding is employed, integrating a framework that covers six key research streams of personal branding, (1) terminology and definition, (2) underlying theories, (3) classes and categories, (4) benefits, (5) antecedents, and (6) key ingredients and applications, complemented by challenges the domain of personal branding has to cope with. The analysis shows that personal branding is an interdisciplinary concern, which is still in its infancy and in which universally valid personal branding frameworks or even theories cannot be identified yet. Personal branding appears as a source for new academic impulses, as it may sensitize scholars to opportunities for intensifying collaboration with practitioners and with other academic domains to enrich and disseminate knowledge in their fields.https://www.frontiersin.org/article/10.3389/fpsyg.2020.01809/fullpersonal brandingpersonal brandhuman brandliterature reviewbibliographical analysis |
spellingShingle | Stefan Scheidt Carsten Gelhard Jörg Henseler Jörg Henseler Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding Frontiers in Psychology personal branding personal brand human brand literature review bibliographical analysis |
title | Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding |
title_full | Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding |
title_fullStr | Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding |
title_full_unstemmed | Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding |
title_short | Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding |
title_sort | old practice but young research field a systematic bibliographic review of personal branding |
topic | personal branding personal brand human brand literature review bibliographical analysis |
url | https://www.frontiersin.org/article/10.3389/fpsyg.2020.01809/full |
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