Customer perceived value in high growth firms

The past twenty years have seen increased importance attached to high growth firms (HGFs). Despite decades of research, our knowledge of HGFs remains limited. Scholars have asserted that a key differentiator of HGFs is their ability to create value for their customers, yet this relationship has gone...

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Main Author: Suzanne Mawson
Format: Article
Language:English
Published: Universidad Nacional de Colombia 2018-12-01
Series:Cuadernos de Economía
Subjects:
Online Access:https://revistas.unal.edu.co/index.php/ceconomia/article/view/68913
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author Suzanne Mawson
author_facet Suzanne Mawson
author_sort Suzanne Mawson
collection DOAJ
description The past twenty years have seen increased importance attached to high growth firms (HGFs). Despite decades of research, our knowledge of HGFs remains limited. Scholars have asserted that a key differentiator of HGFs is their ability to create value for their customers, yet this relationship has gone untested. This paper makes an important contribution to the literature by empirically exploring this relationship. Drawing on comparative cohorts of HGFs and non-HGFs, this paper finds that HGFs were found to be much more likely than their non-HGF counterparts to be positively influencing customer perceived value, the creation of which is considered to be an important enabler of firm performance and growth. In addition to its empirical contribution to the high growth entrepreneurship literature, this paper raises issues for future research.
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spelling doaj.art-6c83d799f6904117b465fd93b774eee02022-12-22T00:04:57ZengUniversidad Nacional de ColombiaCuadernos de Economía0121-47722248-43372018-12-01377575577810.15446/cuad.econ.v37n75.6891348026Customer perceived value in high growth firmsSuzanne Mawson0University of StirlingThe past twenty years have seen increased importance attached to high growth firms (HGFs). Despite decades of research, our knowledge of HGFs remains limited. Scholars have asserted that a key differentiator of HGFs is their ability to create value for their customers, yet this relationship has gone untested. This paper makes an important contribution to the literature by empirically exploring this relationship. Drawing on comparative cohorts of HGFs and non-HGFs, this paper finds that HGFs were found to be much more likely than their non-HGF counterparts to be positively influencing customer perceived value, the creation of which is considered to be an important enabler of firm performance and growth. In addition to its empirical contribution to the high growth entrepreneurship literature, this paper raises issues for future research.https://revistas.unal.edu.co/index.php/ceconomia/article/view/68913High growth firmsHGFentrepreneurshipcustomer perceived valuevalue creation
spellingShingle Suzanne Mawson
Customer perceived value in high growth firms
Cuadernos de Economía
High growth firms
HGF
entrepreneurship
customer perceived value
value creation
title Customer perceived value in high growth firms
title_full Customer perceived value in high growth firms
title_fullStr Customer perceived value in high growth firms
title_full_unstemmed Customer perceived value in high growth firms
title_short Customer perceived value in high growth firms
title_sort customer perceived value in high growth firms
topic High growth firms
HGF
entrepreneurship
customer perceived value
value creation
url https://revistas.unal.edu.co/index.php/ceconomia/article/view/68913
work_keys_str_mv AT suzannemawson customerperceivedvalueinhighgrowthfirms