THE INFLUENCE OF DEMOGRAPHIC FACTORS ON BUSINESS SIMULATION EFFECTIVENESS

Educators, employers and policy makers have been searching for ways to help their student learn to think. In order to assist student to think and solve problems, business educators have turned to business simulation as an alternative way to develop people. Business simulation is a teaching method th...

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Main Authors: Mohd. Hizam Hanafiah, Md. Daud Ismail
Format: Article
Language:English
Published: UUM Press 2006-03-01
Series:Journal of ICT
Subjects:
Online Access:https://e-journal.uum.edu.my/index.php/jict/article/view/8064
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author Mohd. Hizam Hanafiah
Md. Daud Ismail
author_facet Mohd. Hizam Hanafiah
Md. Daud Ismail
author_sort Mohd. Hizam Hanafiah
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description Educators, employers and policy makers have been searching for ways to help their student learn to think. In order to assist student to think and solve problems, business educators have turned to business simulation as an alternative way to develop people. Business simulation is a teaching method that can assist in developing a learning environment, which exposes students to complex situations that needs strategic decision- making. At Faculty of Economics and Business UKM, business simulation has been integrated in strategic management course as a platform for students to make management decision in a dynamic environment. A study on 165 students had been conducted to measure the influence of demographic factors on the effectiveness of business simulation. Our findings show that students’ gender, race, academic qualification, academic program and career ambition have influenced the simulation effectiveness. On the other hand, students’ C.G.P.A, simulation performance, English language capability and working experience have no influence on the effectiveness of business simulation.  
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spelling doaj.art-6c9ae8bcc15043bc832f2005f9e320a12022-12-22T02:33:38ZengUUM PressJournal of ICT1675-414X2180-38622006-03-015THE INFLUENCE OF DEMOGRAPHIC FACTORS ON BUSINESS SIMULATION EFFECTIVENESSMohd. Hizam Hanafiah0Md. Daud Ismail1School of Entrepreneurship and Business, University of Essex Southend Princess Caroline House, 1 High Street, Southend-On-Sea Essex SS1 1JE, United KingdomSchool of Business Management, Faculty of Economics and Business Universiti Kebangsaan Malaysia, 43600 UKM Bangi, Selangor Darul Ehsan MalaysiaEducators, employers and policy makers have been searching for ways to help their student learn to think. In order to assist student to think and solve problems, business educators have turned to business simulation as an alternative way to develop people. Business simulation is a teaching method that can assist in developing a learning environment, which exposes students to complex situations that needs strategic decision- making. At Faculty of Economics and Business UKM, business simulation has been integrated in strategic management course as a platform for students to make management decision in a dynamic environment. A study on 165 students had been conducted to measure the influence of demographic factors on the effectiveness of business simulation. Our findings show that students’ gender, race, academic qualification, academic program and career ambition have influenced the simulation effectiveness. On the other hand, students’ C.G.P.A, simulation performance, English language capability and working experience have no influence on the effectiveness of business simulation.   https://e-journal.uum.edu.my/index.php/jict/article/view/8064Business simulationdemographic factorteaching toolsbusiness gamesstrategic management
spellingShingle Mohd. Hizam Hanafiah
Md. Daud Ismail
THE INFLUENCE OF DEMOGRAPHIC FACTORS ON BUSINESS SIMULATION EFFECTIVENESS
Journal of ICT
Business simulation
demographic factor
teaching tools
business games
strategic management
title THE INFLUENCE OF DEMOGRAPHIC FACTORS ON BUSINESS SIMULATION EFFECTIVENESS
title_full THE INFLUENCE OF DEMOGRAPHIC FACTORS ON BUSINESS SIMULATION EFFECTIVENESS
title_fullStr THE INFLUENCE OF DEMOGRAPHIC FACTORS ON BUSINESS SIMULATION EFFECTIVENESS
title_full_unstemmed THE INFLUENCE OF DEMOGRAPHIC FACTORS ON BUSINESS SIMULATION EFFECTIVENESS
title_short THE INFLUENCE OF DEMOGRAPHIC FACTORS ON BUSINESS SIMULATION EFFECTIVENESS
title_sort influence of demographic factors on business simulation effectiveness
topic Business simulation
demographic factor
teaching tools
business games
strategic management
url https://e-journal.uum.edu.my/index.php/jict/article/view/8064
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