INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS

This paper aims to investigate the relationship between leasing contracts and some factors that influence the value of these contracts. In order to do this, we have decided on some quantitative marketing research by appealing to statistics for accomplishing the objectives that we have set: to find a...

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Main Authors: Oana BĂRBULESCU, Ioan Constantin ENACHE
Format: Article
Language:English
Published: Universitaria Press Craiova 2016-11-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2016_02/6.pdf
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author Oana BĂRBULESCU
Ioan Constantin ENACHE
author_facet Oana BĂRBULESCU
Ioan Constantin ENACHE
author_sort Oana BĂRBULESCU
collection DOAJ
description This paper aims to investigate the relationship between leasing contracts and some factors that influence the value of these contracts. In order to do this, we have decided on some quantitative marketing research by appealing to statistics for accomplishing the objectives that we have set: to find a correlation between the turnover percentage assigned to leasing expenses and several influence factors. This study indicated that the more contracts are signed by a firm, the more likely is to assign a bigger fraction of the income to each new leasing contract. The study confirmed that bigger companies are relying more on leasing as a way of financing than small companies. This study also discovered that companies with more employees are using larger contracts in order to sustain their activity. The findings are expected to contribute to adjusting the offers by the leasing companies, taking into consideration these factors and to using these factors in order to better predict the market evolution.
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spelling doaj.art-6c9fab1cfeff4efc8d0d134d3dce904e2022-12-21T21:47:11ZengUniversitaria Press CraiovaManagement & Marketing1841-24161841-24162016-11-01XIV2217224INFLUENCE FACTORS FOR LEASING MARKET CONTRACTSOana BĂRBULESCUIoan Constantin ENACHEThis paper aims to investigate the relationship between leasing contracts and some factors that influence the value of these contracts. In order to do this, we have decided on some quantitative marketing research by appealing to statistics for accomplishing the objectives that we have set: to find a correlation between the turnover percentage assigned to leasing expenses and several influence factors. This study indicated that the more contracts are signed by a firm, the more likely is to assign a bigger fraction of the income to each new leasing contract. The study confirmed that bigger companies are relying more on leasing as a way of financing than small companies. This study also discovered that companies with more employees are using larger contracts in order to sustain their activity. The findings are expected to contribute to adjusting the offers by the leasing companies, taking into consideration these factors and to using these factors in order to better predict the market evolution.http://www.mnmk.ro/documents/2016_02/6.pdfleasing marketcompaniescontractsturnover
spellingShingle Oana BĂRBULESCU
Ioan Constantin ENACHE
INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS
Management & Marketing
leasing market
companies
contracts
turnover
title INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS
title_full INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS
title_fullStr INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS
title_full_unstemmed INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS
title_short INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS
title_sort influence factors for leasing market contracts
topic leasing market
companies
contracts
turnover
url http://www.mnmk.ro/documents/2016_02/6.pdf
work_keys_str_mv AT oanabarbulescu influencefactorsforleasingmarketcontracts
AT ioanconstantinenache influencefactorsforleasingmarketcontracts