This Must Surely be the Way to Happiness!: Divergent “bite-size wisdoms” about Happiness in inspirational internet memes
The present study explores the contents and functions of inspirational memes addressing happiness in two cultural contexts, Finnish and Italian. Inspirational memes are understood as a mode of present-day folk wisdom conveying advice that can be easily memorized, shared and applied in everyday life....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Linköping University Electronic Press
2021-02-01
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| Series: | Culture Unbound: Journal of Current Cultural Research |
| Subjects: | |
| Online Access: | https://cultureunbound.ep.liu.se/article/view/2198 |
| _version_ | 1818945262290206720 |
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| author | Jennifer De Paola Eemeli Hakoköngäs |
| author_facet | Jennifer De Paola Eemeli Hakoköngäs |
| author_sort | Jennifer De Paola |
| collection | DOAJ |
| description | The present study explores the contents and functions of inspirational memes addressing happiness in two cultural contexts, Finnish and Italian. Inspirational memes are understood as a mode of present-day folk wisdom conveying advice that can be easily memorized, shared and applied in everyday life. The material consists of 709 memes collected from Instagram and Facebook in 2019 (N=353 in Finnish; N=356 in Italian). The theoretical background of the study draws from social representation theory. The analysis shows that the contents and functions of inspirational memes addressing happiness are similar in the Finnish and Italian contexts. Five common themes were identified: “the self”, “the others”, “the life goal”, “the here & now”, and “the pointless search”. Furthermore, the social representation of happiness within the material is organized around a fundamental dichotomy: on the one hand, happiness can be built, and detailed advice is dispensed on how this can be achieved; on the other hand, building happiness is represented as an unattainable goal, and supporting this view is the idea that happiness is found in the moment. The dichotomy implies a social representation that emphasizes internal factors of the individual and plays down the role of external circumstances in achieving happiness. |
| first_indexed | 2024-12-20T07:56:19Z |
| format | Article |
| id | doaj.art-6d05eebebb294edd8a57bc086dd2d54a |
| institution | Directory Open Access Journal |
| issn | 2000-1525 |
| language | English |
| last_indexed | 2024-12-20T07:56:19Z |
| publishDate | 2021-02-01 |
| publisher | Linköping University Electronic Press |
| record_format | Article |
| series | Culture Unbound: Journal of Current Cultural Research |
| spelling | doaj.art-6d05eebebb294edd8a57bc086dd2d54a2022-12-21T19:47:41ZengLinköping University Electronic PressCulture Unbound: Journal of Current Cultural Research2000-15252021-02-0112310.3384/cu.v12i3.2198This Must Surely be the Way to Happiness!: Divergent “bite-size wisdoms” about Happiness in inspirational internet memesJennifer De Paola0Eemeli Hakoköngäs1University of HelsinkiUniversity of Eastern Finland, FinlandThe present study explores the contents and functions of inspirational memes addressing happiness in two cultural contexts, Finnish and Italian. Inspirational memes are understood as a mode of present-day folk wisdom conveying advice that can be easily memorized, shared and applied in everyday life. The material consists of 709 memes collected from Instagram and Facebook in 2019 (N=353 in Finnish; N=356 in Italian). The theoretical background of the study draws from social representation theory. The analysis shows that the contents and functions of inspirational memes addressing happiness are similar in the Finnish and Italian contexts. Five common themes were identified: “the self”, “the others”, “the life goal”, “the here & now”, and “the pointless search”. Furthermore, the social representation of happiness within the material is organized around a fundamental dichotomy: on the one hand, happiness can be built, and detailed advice is dispensed on how this can be achieved; on the other hand, building happiness is represented as an unattainable goal, and supporting this view is the idea that happiness is found in the moment. The dichotomy implies a social representation that emphasizes internal factors of the individual and plays down the role of external circumstances in achieving happiness.https://cultureunbound.ep.liu.se/article/view/2198happiness, social media, social representation, inspirational memes, everyday thinking |
| spellingShingle | Jennifer De Paola Eemeli Hakoköngäs This Must Surely be the Way to Happiness!: Divergent “bite-size wisdoms” about Happiness in inspirational internet memes Culture Unbound: Journal of Current Cultural Research happiness, social media, social representation, inspirational memes, everyday thinking |
| title | This Must Surely be the Way to Happiness!: Divergent “bite-size wisdoms” about Happiness in inspirational internet memes |
| title_full | This Must Surely be the Way to Happiness!: Divergent “bite-size wisdoms” about Happiness in inspirational internet memes |
| title_fullStr | This Must Surely be the Way to Happiness!: Divergent “bite-size wisdoms” about Happiness in inspirational internet memes |
| title_full_unstemmed | This Must Surely be the Way to Happiness!: Divergent “bite-size wisdoms” about Happiness in inspirational internet memes |
| title_short | This Must Surely be the Way to Happiness!: Divergent “bite-size wisdoms” about Happiness in inspirational internet memes |
| title_sort | this must surely be the way to happiness divergent bite size wisdoms about happiness in inspirational internet memes |
| topic | happiness, social media, social representation, inspirational memes, everyday thinking |
| url | https://cultureunbound.ep.liu.se/article/view/2198 |
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