Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers

Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers

The purpose of this paper is to profile three grocery retail formats (non-discounter, soft discounter, and hard discounter) in the Netherlands using Holbrook’s value types. These value types are linked to three consumer behavior outcomes, i.e., Satisfaction, Repurchase intention, and Word-of-Mouth....

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Bibliographic Details
Main Authors: Kim Janssens, Wim Lambrechts, Henriëtte Keur, Janjaap Semeijn
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Behavioral Sciences
Subjects:
consumer behavior
customer value
grocery retail formats
satisfaction
repurchase intention
Word-of-Mouth
Online Access:https://www.mdpi.com/2076-328X/10/8/127

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