Impact of Information Sharing on Customer Satisfaction Level in the Fast-Moving Consumer Goods (FMCGs) Industry in Nigeria

Impact of Information Sharing on Customer Satisfaction Level in the Fast-Moving Consumer Goods (FMCGs) Industry in Nigeria

Manufacturing firms in developing countries are fast catching up with the current trend of globalization and e-commerce, thus, strategically working towards the alignment of their supply networks to balance demand and capacity. This study aims to determine how fast-moving consumer goods (FMCG) firms...

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Bibliographic Details
Main Authors: Ezeoke Golda Nkeiruka, Emmanuel Olateju Oyatoye, Joseph Nnamdi, Chukwuneke Okorie
Format: Article
Language:Indonesian
Published: Universitas Medan Area 2024-01-01
Series:Perspektif: Jurnal Ilmu-ilmu Sosial
Subjects:
information sharing
customer satisfaction
supply chain
fast-moving consumer goods
service
manufacturing
Online Access:https://ojs.uma.ac.id/index.php/perspektif/article/view/10723

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