Energy‐dense fast food products cost less: an observational study of the energy density and energy cost of Australian fast foods

Abstract Objective: To examine the association between energy cost and energy density of fast food products. Methods: Twenty Sydney outlets of the five largest fast food chains were surveyed four times. Price and kilojoule data were collected for all limited‐time‐only menu items (n=54) and a sample...

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Main Authors: Lyndal Wellard, Michelle Havill, Clare Hughes, Wendy L. Watson, Kathy Chapman
Format: Article
Language:English
Published: Elsevier 2015-12-01
Series:Australian and New Zealand Journal of Public Health
Subjects:
Online Access:https://doi.org/10.1111/1753-6405.12430
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author Lyndal Wellard
Michelle Havill
Clare Hughes
Wendy L. Watson
Kathy Chapman
author_facet Lyndal Wellard
Michelle Havill
Clare Hughes
Wendy L. Watson
Kathy Chapman
author_sort Lyndal Wellard
collection DOAJ
description Abstract Objective: To examine the association between energy cost and energy density of fast food products. Methods: Twenty Sydney outlets of the five largest fast food chains were surveyed four times. Price and kilojoule data were collected for all limited‐time‐only menu items (n=54) and a sample of standard items (n=67). Energy cost ($/kilojoule) and energy density (kilojoules/gram) of menu items were calculated. Results: There was a significant inverse relationship between menu item energy density and energy cost (p<0.001). Salads had the highest energy cost, while value items, meals that included a dessert and family meals had the lowest. Conclusions: Fast food chains could provide a wider range of affordable, lower‐energy foods, use proportional pricing of larger serve sizes, or change defaults in meals to healthier options. More research is required to determine the most effective strategy to reduce the negative impact of fast food on the population's diet. Implications: Current pricing in the fast food environment may encourage unhealthier purchases.
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spelling doaj.art-6d3ef16dc10a426f9080fce2d9db0b932023-09-03T01:21:36ZengElsevierAustralian and New Zealand Journal of Public Health1326-02001753-64052015-12-0139654454510.1111/1753-6405.12430Energy‐dense fast food products cost less: an observational study of the energy density and energy cost of Australian fast foodsLyndal Wellard0Michelle Havill1Clare Hughes2Wendy L. Watson3Kathy Chapman4Cancer Council NSW New South WalesCancer Council NSW New South WalesCancer Council NSW New South WalesCancer Council NSW New South WalesCancer Council NSW New South WalesAbstract Objective: To examine the association between energy cost and energy density of fast food products. Methods: Twenty Sydney outlets of the five largest fast food chains were surveyed four times. Price and kilojoule data were collected for all limited‐time‐only menu items (n=54) and a sample of standard items (n=67). Energy cost ($/kilojoule) and energy density (kilojoules/gram) of menu items were calculated. Results: There was a significant inverse relationship between menu item energy density and energy cost (p<0.001). Salads had the highest energy cost, while value items, meals that included a dessert and family meals had the lowest. Conclusions: Fast food chains could provide a wider range of affordable, lower‐energy foods, use proportional pricing of larger serve sizes, or change defaults in meals to healthier options. More research is required to determine the most effective strategy to reduce the negative impact of fast food on the population's diet. Implications: Current pricing in the fast food environment may encourage unhealthier purchases.https://doi.org/10.1111/1753-6405.12430fast foodfood policyenergy costenergy densitypublic health nutrition
spellingShingle Lyndal Wellard
Michelle Havill
Clare Hughes
Wendy L. Watson
Kathy Chapman
Energy‐dense fast food products cost less: an observational study of the energy density and energy cost of Australian fast foods
Australian and New Zealand Journal of Public Health
fast food
food policy
energy cost
energy density
public health nutrition
title Energy‐dense fast food products cost less: an observational study of the energy density and energy cost of Australian fast foods
title_full Energy‐dense fast food products cost less: an observational study of the energy density and energy cost of Australian fast foods
title_fullStr Energy‐dense fast food products cost less: an observational study of the energy density and energy cost of Australian fast foods
title_full_unstemmed Energy‐dense fast food products cost less: an observational study of the energy density and energy cost of Australian fast foods
title_short Energy‐dense fast food products cost less: an observational study of the energy density and energy cost of Australian fast foods
title_sort energy dense fast food products cost less an observational study of the energy density and energy cost of australian fast foods
topic fast food
food policy
energy cost
energy density
public health nutrition
url https://doi.org/10.1111/1753-6405.12430
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AT clarehughes energydensefastfoodproductscostlessanobservationalstudyoftheenergydensityandenergycostofaustralianfastfoods
AT wendylwatson energydensefastfoodproductscostlessanobservationalstudyoftheenergydensityandenergycostofaustralianfastfoods
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