Consumer lifestyle before and during COVID 19 virus pandemic
The proclamation of the COVID 19 virus pandemic has changed the way people live in almost all parts of the world. Due to the pandemic, consumers are adapting to the new circumstances not only by respecting epidemiological measures but also by changing their habits in everyday life. The aim of this p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2021-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2021/0354-34712101003L.pdf |
| _version_ | 1818355692749193216 |
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| author | Lazarević Jovana Marinković Veljko |
| author_facet | Lazarević Jovana Marinković Veljko |
| author_sort | Lazarević Jovana |
| collection | DOAJ |
| description | The proclamation of the COVID 19 virus pandemic has changed the way people live in almost all parts of the world. Due to the pandemic, consumers are adapting to the new circumstances not only by respecting epidemiological measures but also by changing their habits in everyday life. The aim of this paper is to identify changes in consumer lifestyle as a consequence of the current COVID 19 pandemic. The research was conducted on a sample of 153 respondents by observing their eating habits, travel, use of electronic shopping and payment channels and healthy lifestyle. Based on the analysis of the collected primary data in the SPSS program, the results indicate that lifestyle related to travel, use of electronic shopping and payment channels and healthy lifestyle significantly differs, while eating habits also changed but in lower degree. The conducted research contributes to the generation of useful knowledge in order to better understand the COVID 19 virus, which is still unknown to the scientific community and various market actors, as well as its effects on everyday life of people. |
| first_indexed | 2024-12-13T19:45:22Z |
| format | Article |
| id | doaj.art-6d482d6fc0ad4da98fae5ae0ac88435e |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-13T19:45:22Z |
| publishDate | 2021-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-6d482d6fc0ad4da98fae5ae0ac88435e2022-12-21T23:33:35ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642021-01-0152131110.5937/markt2101003L0354-34712101003LConsumer lifestyle before and during COVID 19 virus pandemicLazarević Jovana0Marinković Veljko1https://orcid.org/0000-0003-4749-7053Univerzitet u Kragujevcu, Ekonomski fakultet, Kragujevac, SerbiaUniverzitet u Kragujevcu, Ekonomski fakultet, Kragujevac, SerbiaThe proclamation of the COVID 19 virus pandemic has changed the way people live in almost all parts of the world. Due to the pandemic, consumers are adapting to the new circumstances not only by respecting epidemiological measures but also by changing their habits in everyday life. The aim of this paper is to identify changes in consumer lifestyle as a consequence of the current COVID 19 pandemic. The research was conducted on a sample of 153 respondents by observing their eating habits, travel, use of electronic shopping and payment channels and healthy lifestyle. Based on the analysis of the collected primary data in the SPSS program, the results indicate that lifestyle related to travel, use of electronic shopping and payment channels and healthy lifestyle significantly differs, while eating habits also changed but in lower degree. The conducted research contributes to the generation of useful knowledge in order to better understand the COVID 19 virus, which is still unknown to the scientific community and various market actors, as well as its effects on everyday life of people.https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2021/0354-34712101003L.pdflifestylecovid 19pandemicserbia |
| spellingShingle | Lazarević Jovana Marinković Veljko Consumer lifestyle before and during COVID 19 virus pandemic Marketing (Beograd. 1991) lifestyle covid 19 pandemic serbia |
| title | Consumer lifestyle before and during COVID 19 virus pandemic |
| title_full | Consumer lifestyle before and during COVID 19 virus pandemic |
| title_fullStr | Consumer lifestyle before and during COVID 19 virus pandemic |
| title_full_unstemmed | Consumer lifestyle before and during COVID 19 virus pandemic |
| title_short | Consumer lifestyle before and during COVID 19 virus pandemic |
| title_sort | consumer lifestyle before and during covid 19 virus pandemic |
| topic | lifestyle covid 19 pandemic serbia |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2021/0354-34712101003L.pdf |
| work_keys_str_mv | AT lazarevicjovana consumerlifestylebeforeandduringcovid19viruspandemic AT marinkovicveljko consumerlifestylebeforeandduringcovid19viruspandemic |