Perceived price, eTrust, eSatisfaction, and online repurchase intention: A study of young online consumer behavior

The online marketplace industry in Indonesia is growing rapidly, becoming an important contributor to Indonesia's economy. However, the massive discount price strategy and the dearth of face-to-face interaction in the online marketplace make it harder for any online retailer to build a stronger...

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Main Authors: Khalikussabir Khalikussabir, Abdul Waris, Budi Wahono
Format: Article
Language:English
Published: Universitas Islam Malang 2022-03-01
Series:Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Subjects:
Online Access:http://riset.unisma.ac.id/index.php/jema/article/view/11218
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author Khalikussabir Khalikussabir
Abdul Waris
Budi Wahono
author_facet Khalikussabir Khalikussabir
Abdul Waris
Budi Wahono
author_sort Khalikussabir Khalikussabir
collection DOAJ
description The online marketplace industry in Indonesia is growing rapidly, becoming an important contributor to Indonesia's economy. However, the massive discount price strategy and the dearth of face-to-face interaction in the online marketplace make it harder for any online retailer to build a stronger relationship with their consumers to retain them. Our study offers several contributions and new insights to the marketing literature as few studies have addressed this issue by analyzing it with perceived electronic trust, satisfaction, and repurchase intention into a single framework. This study aims to describe and extend previous studies on the effect of perceived price and trust on repurchase intention by specifically including satisfaction in the middle of associated constructs. This study uses purposive sampling as a sampling technique and a five-point Likert scale survey as a data collection method. A total of 387 valid data were collected and then analyzed by PLS-SEM to test the proposed model. The results of this study strengthen the previous claims that there is a positive partial effect between perceived price, trust, and satisfaction on repurchase intention in the online marketplace. Also, the level of customer satisfaction proved to be a significant construct in forming the association between perceived price, trust, and repurchase intention in the study.
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spelling doaj.art-6d4fb626d7d84d54acea1147f02f0b622022-12-31T00:06:52ZengUniversitas Islam MalangJema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen1693-78642597-40172022-03-01191779610.31106/jema.v19i1.112189522Perceived price, eTrust, eSatisfaction, and online repurchase intention: A study of young online consumer behaviorKhalikussabir Khalikussabir0Abdul Waris1Budi Wahono2Department of Management, Faculty of Economics and Business, University of Islam Malang, MalangDepartment of Business Administration, State Polytechnic of Malang, MalangDepartment of Management, Faculty of Economics and Business, University of Islam Malang, MalangThe online marketplace industry in Indonesia is growing rapidly, becoming an important contributor to Indonesia's economy. However, the massive discount price strategy and the dearth of face-to-face interaction in the online marketplace make it harder for any online retailer to build a stronger relationship with their consumers to retain them. Our study offers several contributions and new insights to the marketing literature as few studies have addressed this issue by analyzing it with perceived electronic trust, satisfaction, and repurchase intention into a single framework. This study aims to describe and extend previous studies on the effect of perceived price and trust on repurchase intention by specifically including satisfaction in the middle of associated constructs. This study uses purposive sampling as a sampling technique and a five-point Likert scale survey as a data collection method. A total of 387 valid data were collected and then analyzed by PLS-SEM to test the proposed model. The results of this study strengthen the previous claims that there is a positive partial effect between perceived price, trust, and satisfaction on repurchase intention in the online marketplace. Also, the level of customer satisfaction proved to be a significant construct in forming the association between perceived price, trust, and repurchase intention in the study.http://riset.unisma.ac.id/index.php/jema/article/view/11218repurchase intentionpricesatisfactionperceived trustonline marketplace
spellingShingle Khalikussabir Khalikussabir
Abdul Waris
Budi Wahono
Perceived price, eTrust, eSatisfaction, and online repurchase intention: A study of young online consumer behavior
Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
repurchase intention
price
satisfaction
perceived trust
online marketplace
title Perceived price, eTrust, eSatisfaction, and online repurchase intention: A study of young online consumer behavior
title_full Perceived price, eTrust, eSatisfaction, and online repurchase intention: A study of young online consumer behavior
title_fullStr Perceived price, eTrust, eSatisfaction, and online repurchase intention: A study of young online consumer behavior
title_full_unstemmed Perceived price, eTrust, eSatisfaction, and online repurchase intention: A study of young online consumer behavior
title_short Perceived price, eTrust, eSatisfaction, and online repurchase intention: A study of young online consumer behavior
title_sort perceived price etrust esatisfaction and online repurchase intention a study of young online consumer behavior
topic repurchase intention
price
satisfaction
perceived trust
online marketplace
url http://riset.unisma.ac.id/index.php/jema/article/view/11218
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AT abdulwaris perceivedpriceetrustesatisfactionandonlinerepurchaseintentionastudyofyoungonlineconsumerbehavior
AT budiwahono perceivedpriceetrustesatisfactionandonlinerepurchaseintentionastudyofyoungonlineconsumerbehavior