KOMUNIKASI PEMASARAN TERPADU DAN EKUITAS MEREK ALFAMART
In past few years, retail business has significantly improved. Company needs marketing strategy to raise their competitiveness and make a good brand equity. One of these strategy that can be used is Integrated Marketing Communication. This study aimed to examine the influence of integrated marketing...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2016-08-01
|
| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/2363 |