The Influence of Coordinated Wildlife-based Tourism Marketing Mix Strategies on the Overall Tourism Performance of Zimbabwe
This study analysed the influence of coordinated wildlife-based tourism marketing mix strategies towards improving the tourism performance of Zimbabwe. The study used a positivism-based research design with a cross-sectional survey and a quota sample size of 411 (137 stakeholders and 274 tourists)....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2023-10-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_4_12_4_1236-1247.pdf |