Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment

Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment

This paper aims to provide a conceptual clarification of the terms sustainable development and organisational change. It studies the role of relationship marketing for implementing these two concepts. The main objectives are the perception of the three concepts by Romanian business decision-maker...

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Bibliographic Details
Main Authors: Nicolae Al. Pop, Mihaela Roman, Adina Săniuţă, Carmen Petrişoaia
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2012-06-01
Series:Amfiteatru Economic
Subjects:
sustainable development
organisational change
relationship marketing
qualitative exploratory research
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1129

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