The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity
Brand equity has been recognized as a key indicator for determining health of brand and it’s continuous scrutiny is an important stage in impressive brand management. One of aspects in evaluating brand equity is customer based brand equity that is customer mental evaluation for brand. Perceived qual...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2012-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_29184_916627fccf6c3ed69e2482bcc98de19d.pdf |