Ethos and voice. A rhetorical analysis of the self-help books advice for women
The paper proposes a rhetorical analysis of folk-rhetoric advice formulated by the authors of self-help books addressed explicitly to women. The advice analyzed suggests how women should behave in order to persuade their superiors and colleagues of their credibility and in this way to achieve a...
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Format: | Article |
Language: | English |
Published: |
Editura Universitatii din Oradea
2019-06-01
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Series: | Studii de Lingvistica |
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Online Access: | http://studiidelingvistica.uoradea.ro/docs/9-1-2019/pdf-uri/Zaleska.pdf |
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author | Maria Załęska |
author_facet | Maria Załęska |
author_sort | Maria Załęska |
collection | DOAJ |
description | The paper proposes a rhetorical analysis of folk-rhetoric
advice formulated by the authors of self-help books addressed
explicitly to women. The advice analyzed suggests how women
should behave in order to persuade their superiors and colleagues
of their credibility and in this way to achieve a certain status and
power in their workplace. Within the rhetorical framework, such
self-presentation roughly corresponds to ethos, thereby evoking
theoretical distinctions between argumentative and poetic ethos. The corpus examined shows that within folk rhetoric only the poetic ethos which mobilizes the resources of actio, and especially voice, is taken into account. In the self-help books analyzed, the term “voice” is used with a double meaning: at the symbolic level, as the right to speak, and in the technical sense, as the ability of using one’s own vocal attributes when speaking. |
first_indexed | 2024-12-22T05:50:38Z |
format | Article |
id | doaj.art-6da3d1bdb9c243f3888cfd0a77690d87 |
institution | Directory Open Access Journal |
issn | 2248-2547 2284-5437 |
language | English |
last_indexed | 2024-12-22T05:50:38Z |
publishDate | 2019-06-01 |
publisher | Editura Universitatii din Oradea |
record_format | Article |
series | Studii de Lingvistica |
spelling | doaj.art-6da3d1bdb9c243f3888cfd0a77690d872022-12-21T18:36:52ZengEditura Universitatii din OradeaStudii de Lingvistica2248-25472284-54372019-06-0191231252Ethos and voice. A rhetorical analysis of the self-help books advice for womenMaria Załęska0University of WarsawThe paper proposes a rhetorical analysis of folk-rhetoric advice formulated by the authors of self-help books addressed explicitly to women. The advice analyzed suggests how women should behave in order to persuade their superiors and colleagues of their credibility and in this way to achieve a certain status and power in their workplace. Within the rhetorical framework, such self-presentation roughly corresponds to ethos, thereby evoking theoretical distinctions between argumentative and poetic ethos. The corpus examined shows that within folk rhetoric only the poetic ethos which mobilizes the resources of actio, and especially voice, is taken into account. In the self-help books analyzed, the term “voice” is used with a double meaning: at the symbolic level, as the right to speak, and in the technical sense, as the ability of using one’s own vocal attributes when speaking.http://studiidelingvistica.uoradea.ro/docs/9-1-2019/pdf-uri/Zaleska.pdfself-help booksadviceethosvoiceactiorhetoricpragmatics |
spellingShingle | Maria Załęska Ethos and voice. A rhetorical analysis of the self-help books advice for women Studii de Lingvistica self-help books advice ethos voice actio rhetoric pragmatics |
title | Ethos and voice. A rhetorical analysis of the self-help books advice for women |
title_full | Ethos and voice. A rhetorical analysis of the self-help books advice for women |
title_fullStr | Ethos and voice. A rhetorical analysis of the self-help books advice for women |
title_full_unstemmed | Ethos and voice. A rhetorical analysis of the self-help books advice for women |
title_short | Ethos and voice. A rhetorical analysis of the self-help books advice for women |
title_sort | ethos and voice a rhetorical analysis of the self help books advice for women |
topic | self-help books advice ethos voice actio rhetoric pragmatics |
url | http://studiidelingvistica.uoradea.ro/docs/9-1-2019/pdf-uri/Zaleska.pdf |
work_keys_str_mv | AT mariazałeska ethosandvoicearhetoricalanalysisoftheselfhelpbooksadviceforwomen |