Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective
With the help of binary logistic regression model present attempt examines the impact of business organization’s Corporate Social Responsibility (CSR) practices on buying behavior of the consumers. By taking the responses of 197 consumers in the Jammu and Kashmir province of India, the study highlig...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Editura ASE Bucuresti
2013-12-01
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| Series: | Romanian Economic Journal |
| Subjects: | |
| Online Access: | http://www.rejournal.eu/article/relationship-corporate-social-responsibility-consumer-buying-behavior-indian-perspective |
| _version_ | 1818299433473802240 |
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| author | Supran Kumar Sharma Shravani Sharma |
| author_facet | Supran Kumar Sharma Shravani Sharma |
| author_sort | Supran Kumar Sharma |
| collection | DOAJ |
| description | With the help of binary logistic regression model present attempt examines the impact of business organization’s Corporate Social Responsibility (CSR) practices on buying behavior of the consumers. By taking the responses of 197 consumers in the Jammu and Kashmir province of India, the study highlights that how different dimensions of CSR practices and selected demographics of the organizations are significantly associated with the buying behavior of consumers. The study finds negative relationship between both legal responsibilities and environment friendly practices of companies with the consumer buying behavior. The results have implications for marketing practitioners and strategic management professionals who would like to use their organisation’s CSR practices as a tool to positively influence consumer behavior. Findings suggest that business organizations should be more transparent on their legal aspects and philanthropic activities. |
| first_indexed | 2024-12-13T04:51:09Z |
| format | Article |
| id | doaj.art-6dab8fd04ed84813a4d5299228efb635 |
| institution | Directory Open Access Journal |
| issn | 1454-4296 2286-2056 |
| language | English |
| last_indexed | 2024-12-13T04:51:09Z |
| publishDate | 2013-12-01 |
| publisher | Editura ASE Bucuresti |
| record_format | Article |
| series | Romanian Economic Journal |
| spelling | doaj.art-6dab8fd04ed84813a4d5299228efb6352022-12-21T23:58:59ZengEditura ASE BucurestiRomanian Economic Journal1454-42962286-20562013-12-01XVI50101130Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian PerspectiveSupran Kumar Sharma 0Shravani Sharma1, College of Management, Shri Mata Vaishno Devi University, Katra, India, e-mail: suparn329@yahoo.co.in PhD Student, Shri Mata Vaishno Devi University, email: shravanisharma06@gmail.com With the help of binary logistic regression model present attempt examines the impact of business organization’s Corporate Social Responsibility (CSR) practices on buying behavior of the consumers. By taking the responses of 197 consumers in the Jammu and Kashmir province of India, the study highlights that how different dimensions of CSR practices and selected demographics of the organizations are significantly associated with the buying behavior of consumers. The study finds negative relationship between both legal responsibilities and environment friendly practices of companies with the consumer buying behavior. The results have implications for marketing practitioners and strategic management professionals who would like to use their organisation’s CSR practices as a tool to positively influence consumer behavior. Findings suggest that business organizations should be more transparent on their legal aspects and philanthropic activities.http://www.rejournal.eu/article/relationship-corporate-social-responsibility-consumer-buying-behavior-indian-perspectiveCSRConsumerCarroll’s pyramidPhilanthropy |
| spellingShingle | Supran Kumar Sharma Shravani Sharma Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective Romanian Economic Journal CSR Consumer Carroll’s pyramid Philanthropy |
| title | Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective |
| title_full | Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective |
| title_fullStr | Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective |
| title_full_unstemmed | Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective |
| title_short | Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective |
| title_sort | relationship of corporate social responsibility with consumer buying behavior an indian perspective |
| topic | CSR Consumer Carroll’s pyramid Philanthropy |
| url | http://www.rejournal.eu/article/relationship-corporate-social-responsibility-consumer-buying-behavior-indian-perspective |
| work_keys_str_mv | AT suprankumarsharma relationshipofcorporatesocialresponsibilitywithconsumerbuyingbehavioranindianperspective AT shravanisharma relationshipofcorporatesocialresponsibilitywithconsumerbuyingbehavioranindianperspective |