Deep aspect extraction and classification for opinion mining in e‐commerce applications using convolutional neural network feature extraction followed by long short term memory attention model

Abstract Users of e‐commerce websites review different aspects of a product in the comment section. In this research, an approach is proposed for opinion aspect extraction and recognition in selling systems. We have used the users' opinions from the Digikala website (www.Digikala.com), which is...

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Main Authors: Kamal Sharbatian, Mohammad Hossein Moattar
Format: Article
Language:English
Published: Wiley 2023-09-01
Series:Applied AI Letters
Subjects:
Online Access:https://doi.org/10.1002/ail2.86
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author Kamal Sharbatian
Mohammad Hossein Moattar
author_facet Kamal Sharbatian
Mohammad Hossein Moattar
author_sort Kamal Sharbatian
collection DOAJ
description Abstract Users of e‐commerce websites review different aspects of a product in the comment section. In this research, an approach is proposed for opinion aspect extraction and recognition in selling systems. We have used the users' opinions from the Digikala website (www.Digikala.com), which is an Iranian e‐commerce company. In this research, a language‐independent framework is proposed that is adjustable to other languages. In this regard, after necessary text processing and preparation steps, the existence of an aspect in an opinion is determined using deep learning algorithms. The proposed model combines Convolutional Neural Network (CNN) and long‐short‐term memory (LSTM) deep learning approaches. CNN is one of the best algorithms for extracting latent features from data. On the other hand, LSTM can detect latent temporal relationships among different words in a text due to its memory ability and attention model. The approach is evaluated on six classes of opinion aspects. Based on the experiments, the proposed model's accuracy, precision, and recall are 70%, 60%, and 85%, respectively. The proposed model was compared in terms of the above criteria with CNN, Naive Bayes, and SVM algorithms and showed satisfying performance.
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spelling doaj.art-6daf44d1efbc4c8c815a932103369c372023-09-04T05:10:41ZengWileyApplied AI Letters2689-55952023-09-0143n/an/a10.1002/ail2.86Deep aspect extraction and classification for opinion mining in e‐commerce applications using convolutional neural network feature extraction followed by long short term memory attention modelKamal Sharbatian0Mohammad Hossein Moattar1Department of Computer Engineering Urmia University of Technology Urmia IranDepartment of Computer Engineering, Mashhad Branch Islamic Azad University Mashhad IranAbstract Users of e‐commerce websites review different aspects of a product in the comment section. In this research, an approach is proposed for opinion aspect extraction and recognition in selling systems. We have used the users' opinions from the Digikala website (www.Digikala.com), which is an Iranian e‐commerce company. In this research, a language‐independent framework is proposed that is adjustable to other languages. In this regard, after necessary text processing and preparation steps, the existence of an aspect in an opinion is determined using deep learning algorithms. The proposed model combines Convolutional Neural Network (CNN) and long‐short‐term memory (LSTM) deep learning approaches. CNN is one of the best algorithms for extracting latent features from data. On the other hand, LSTM can detect latent temporal relationships among different words in a text due to its memory ability and attention model. The approach is evaluated on six classes of opinion aspects. Based on the experiments, the proposed model's accuracy, precision, and recall are 70%, 60%, and 85%, respectively. The proposed model was compared in terms of the above criteria with CNN, Naive Bayes, and SVM algorithms and showed satisfying performance.https://doi.org/10.1002/ail2.86aspect classificationconvolutional neural networkdeep learninglong short‐term memoryopinion mining
spellingShingle Kamal Sharbatian
Mohammad Hossein Moattar
Deep aspect extraction and classification for opinion mining in e‐commerce applications using convolutional neural network feature extraction followed by long short term memory attention model
Applied AI Letters
aspect classification
convolutional neural network
deep learning
long short‐term memory
opinion mining
title Deep aspect extraction and classification for opinion mining in e‐commerce applications using convolutional neural network feature extraction followed by long short term memory attention model
title_full Deep aspect extraction and classification for opinion mining in e‐commerce applications using convolutional neural network feature extraction followed by long short term memory attention model
title_fullStr Deep aspect extraction and classification for opinion mining in e‐commerce applications using convolutional neural network feature extraction followed by long short term memory attention model
title_full_unstemmed Deep aspect extraction and classification for opinion mining in e‐commerce applications using convolutional neural network feature extraction followed by long short term memory attention model
title_short Deep aspect extraction and classification for opinion mining in e‐commerce applications using convolutional neural network feature extraction followed by long short term memory attention model
title_sort deep aspect extraction and classification for opinion mining in e commerce applications using convolutional neural network feature extraction followed by long short term memory attention model
topic aspect classification
convolutional neural network
deep learning
long short‐term memory
opinion mining
url https://doi.org/10.1002/ail2.86
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AT mohammadhosseinmoattar deepaspectextractionandclassificationforopinionmininginecommerceapplicationsusingconvolutionalneuralnetworkfeatureextractionfollowedbylongshorttermmemoryattentionmodel