Athletic Looking Sales Personnel: Do Men Buy More from Men?
Purpose – This empirical study explores the influence of physical prominence of t he sales personnel on the purchase behavior of male customers at health supplement and nutraceuticals retail stores. The researchers carried out a first-hand study to investigate the impact of advertisements featuring...
Main Authors: | Raju Rosha, Navdeep Kaur |
---|---|
Format: | Article |
Language: | English |
Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2020-01-01
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Series: | Tržište |
Subjects: | |
Online Access: | https://hrcak.srce.hr/file/364139 |
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