The Effect of Intellectual Capital on Market Orientation for Insurance Companies in Lorestan, Iran: An Empirical Study
n the era of ultra-competitiveness, organizations are faced with new challenges which require special attention to develop and strengthen the market orientation skills, and this is done through the basics of organizational knowledge and intellectual capital. Therefore, this study aims to investigate...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2016-06-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/10465 |
| _version_ | 1797943168001376256 |
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| author | Hojjat Vahdati Neda Shahsiah Seyed Hadi Mousavi Nejad |
| author_facet | Hojjat Vahdati Neda Shahsiah Seyed Hadi Mousavi Nejad |
| author_sort | Hojjat Vahdati |
| collection | DOAJ |
| description | n the era of ultra-competitiveness, organizations are faced with new challenges which require special attention to develop and strengthen the market orientation skills, and this is done through the basics of organizational knowledge and intellectual capital. Therefore, this study aims to investigate the effect of intellectual capital and knowledge sharing on market orientation. This is a descriptive-survey which was administered in a field method. The statistical population in this study consisted of all employees working for the Lorestan insurance companies [N=121]. Due to the limited number of the population, data were collected by the census method with the help of questionnaires. Four hypotheses were presented and tested by the partial least squares method using the Smart PLS software. The results indicate that intellectual capital has a positive and significant effect on market orientation through knowledge sharing. Moreover, the positive effects of intellectual capital on market orientation, intellectual capital on knowledge sharing, and knowledge sharing on market orientation were approved.
Keywords: Intellectual capital, Knowledge sharing, Market orientation, Insurance companies. |
| first_indexed | 2024-04-10T20:19:55Z |
| format | Article |
| id | doaj.art-6e0c651fffbe49559ba546b8ffcfb0c1 |
| institution | Directory Open Access Journal |
| issn | 2232-1608 2180-2467 |
| language | English |
| last_indexed | 2024-04-10T20:19:55Z |
| publishDate | 2016-06-01 |
| publisher | UUM Press |
| record_format | Article |
| series | International Journal of Management Studies |
| spelling | doaj.art-6e0c651fffbe49559ba546b8ffcfb0c12023-01-26T03:11:40ZengUUM PressInternational Journal of Management Studies2232-16082180-24672016-06-01231The Effect of Intellectual Capital on Market Orientation for Insurance Companies in Lorestan, Iran: An Empirical StudyHojjat Vahdati0Neda Shahsiah1Seyed Hadi Mousavi Nejad2Business Management Department Lorestan University, Iran.Business Management Department Lorestan University, Iran.Business Management Department Lorestan University, Iran.n the era of ultra-competitiveness, organizations are faced with new challenges which require special attention to develop and strengthen the market orientation skills, and this is done through the basics of organizational knowledge and intellectual capital. Therefore, this study aims to investigate the effect of intellectual capital and knowledge sharing on market orientation. This is a descriptive-survey which was administered in a field method. The statistical population in this study consisted of all employees working for the Lorestan insurance companies [N=121]. Due to the limited number of the population, data were collected by the census method with the help of questionnaires. Four hypotheses were presented and tested by the partial least squares method using the Smart PLS software. The results indicate that intellectual capital has a positive and significant effect on market orientation through knowledge sharing. Moreover, the positive effects of intellectual capital on market orientation, intellectual capital on knowledge sharing, and knowledge sharing on market orientation were approved. Keywords: Intellectual capital, Knowledge sharing, Market orientation, Insurance companies.https://e-journal.uum.edu.my/index.php/ijms/article/view/10465Intellectual capitalKnowledge sharingMarket orientationInsurance companies |
| spellingShingle | Hojjat Vahdati Neda Shahsiah Seyed Hadi Mousavi Nejad The Effect of Intellectual Capital on Market Orientation for Insurance Companies in Lorestan, Iran: An Empirical Study International Journal of Management Studies Intellectual capital Knowledge sharing Market orientation Insurance companies |
| title | The Effect of Intellectual Capital on Market Orientation for Insurance Companies in Lorestan, Iran: An Empirical Study |
| title_full | The Effect of Intellectual Capital on Market Orientation for Insurance Companies in Lorestan, Iran: An Empirical Study |
| title_fullStr | The Effect of Intellectual Capital on Market Orientation for Insurance Companies in Lorestan, Iran: An Empirical Study |
| title_full_unstemmed | The Effect of Intellectual Capital on Market Orientation for Insurance Companies in Lorestan, Iran: An Empirical Study |
| title_short | The Effect of Intellectual Capital on Market Orientation for Insurance Companies in Lorestan, Iran: An Empirical Study |
| title_sort | effect of intellectual capital on market orientation for insurance companies in lorestan iran an empirical study |
| topic | Intellectual capital Knowledge sharing Market orientation Insurance companies |
| url | https://e-journal.uum.edu.my/index.php/ijms/article/view/10465 |
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